The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.
Digital Marketing
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
Digital Marketing
Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.
Woolworths has confirmed a strategic partnership with Marley Spoon that will see the supermarket giant invest $30 million into the subscription-based meal kit provider as well as its Dinnerly brand.
Digital Marketing
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
Customer Experience Management
Outdoors enthusiasts will be able to get their fix from the one place following news that the Outdoria Group is set to become Australia and New Zealand’s largest dedicated marketplace for planning, booking and equipping camping, caravanning, outdoor experiences and road trips.
Digital Marketing
IBM is offloading its marketing and commerce technology portfolio to private equity in order to spin off the offering into a new commercial entity. But several analysts are questioning whether the decision will provide the focus needed to succeed in the rapidly evolving martech landscape.
Digital Marketing
Accenture has acquired one of the world’s most impactful creative agency heavyweights to propel its CMO services capabilities further, picking up US-based creative player, Droga5.
Leadership
A total of 144 roles will be made redundant and just shy of 100 employees affected as Nine and Fairfax become one media business on 10 December.
Leadership
Forrester has entered into a definitive agreement to acquire SiriusDecisions, a business-to-business research and advisory firm, for US$245 million in cash, subject to adjustment.
Digital Marketing
The historic merger between Fairfax and Nine has passed the last hurdle, with Australia’s Federal Court giving the go-ahead for the deal.
Leadership
OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.
Digital Marketing
Fairfax Media has played down reports former Domain Group CEO, Anthony Catalano, has made an alternative offer for the business as shareholders throw their support behind the proposed historic merger with Nine Entertainment Company.
Digital Marketing
EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.
Measurement & Analytics
SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.
Measurement & Analytics
SAP has swooped to purchase Qualtrics for US$8 billion, just as the software-as-a-service survey platform was preparing for an IPO.
Digital Marketing
RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.
Digital Marketing
The Australian Competition and Consumer Commission (ACCC) will not oppose the merger between Nine Entertainment and Fairfax Media, even as it admits the deal is likely to reduce media competition.
Digital Marketing
Adobe has confirmed its acquisition of Marketo, paying US$4.75 billion to acquire the B2B marketing automation player.
Digital Marketing
Adobe is reportedly in talks to purchase best-of-breed marketing automation vendor, Marketo.
Leadership
Fairfax’s chief marketing officer, Michael Laxton, will step down from the role in September after nearly four years with the ASX-listed media giant.
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing