It’s a big day for adtech acquisitions, with programmatic ad player, Sizmek, acquiring Rocket Fuel and Rubicon Project picking up programmatic inventory vendor, nToggle.

​Yet another digital marketing agency has been snapped up, this time by IT integrator and services provider, NextGen.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

Marketo has acquired US-based sales software vendor, ToutApp, as part of efforts to extend its platform out of marketing automation and into wider engagement management.

Oracle has hit the acquisitions trail again, purchasing media measurement and verification company, Moat, in order to shore up its position as a data and measurement provider.

Just 12 Marcs and David Lawrence stores will be operating after the sale of the embattled fashion retailers to Myer, its administrators have confirmed.

ExactTarget’s co-founder will step in as the new chairman of Experian’s Marketing Services business following its US$400m sale to a private equity firm.

Campaign Monitor’s CMO says the vendor’s acquisition of customer data platform (CDP) startup, Tagga, is about filling the gap B2C marketers have in managing, operationalising and personalising marketing activities based on customer behaviour.

Bega Cheese says acquiring the iconic Vegemite brand as part of its $460 million purchase of Mondelez International’s A/NZ grocery and cheese business will give it the leg up it needs to become a leading Australian branded consumer goods business.

Adobe has taken another definitive step into the adtech space, acquiring video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.​

Google has acquired a 3-year-old eye-tracking company focused on virtual and augmented reality, signaling the tech giant's interest in the immersive technologies.

AT&T said it will acquire Time Warner for US$85.4 billion, reflecting a continuing trend for the consolidation of communications and media companies.

Deloitte has picked up another digital firm, this time building out its marketing technology skills and capabilities around the Salesforce Marketing Cloud.

Sizmek is the latest ad tech vendor to be picked up by a private equity firm after Vector Capital made a deal to acquire the company for US$122 million.

Teradata’s Marketing Applications (TMA) business is to be split into two and rebranded as part of ambitious plans by new owners, Marlin Equity Partners, to maintain category leadership.

Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.

Microsoft has made a big bet on LinkedIn, announcing Monday that it will spend nearly US$26.2 billion to purchase the enterprise-focused social networking and recruiting company.

Salesforce.com is moving beyond CRM and into e-commerce with the acquisition of cloud service provider Demandware.

Adobe has acquired content management technology provider, Livefyre, adding yet another string to its Marketing Cloud bow.

The Association for Data-Driven Marketing and Advertising (ADMA) has acquired the assets of AIMIA, the beleaguered Digital Industry Association of Australia.

WPP’s GroupM division is bolstering its programmatic advertising capabilities by acquiring The Exchange Lab and its proprietary technology, Proteus.