REA CEO promoted to global News Corp post

ASX-listed online real estate site loses its CEO a couple of months after losing its CMO and EGM of media

Tracey Fellows
Tracey Fellows

REA Group CEO, Tracey Fellows, is stepping down from the top post in January in favour of a global role with News Corp.

In an ASX statement, the online real estate site confirmed Fellows has become the new president of global digital real estate for News Corp, based in New York. She takes up the new role in January 2019. A search for her replacement at REA Group is now underway.

Fellows has been the CEO for nearly four-and-a-half years. Prior to this, she was executive GM of communication management services at Australia Post for 18 months. Her most well-known position previously was as Microsoft CEO for Australia followed by president of Asia-Pacific.

News Corp chief executive, Robert Thomson, noted the rapid expansion of REA’s digital real estate business in Australia and Asia under Fellows’ tenure.

“We believe her leadership internationally will ensure that all of our digital property companies realise their extraordinary potential,” he said. “She is an inspiring leader who is able to bring out the best in teams and in individuals.

“Audiences, revenue and profits at REA Group have all expanded significantly during Tracey’s tenure as CEO. She has been an irrepressible innovator and has led the company into intelligent adjacencies, such as financial services and property data, which have broadened the revenue base and built a platform for future growth.”

In its latest financial filing for the first three months of FY19, REA reported a 17 per cent increase in revenue to $221.9 million, along with 23 per cent growth in EBITDA to $130.9 million. It also reported 2.7 times more visits to its realestate.com.au site compared to competitor, Domain.   

REA Group chairman, Hamish McLennan, echoed Thomson’s comments and said the board was grateful for her efforts.

“Tracey has the extraordinary ability to harness the power of people, technology and data and has built strong cultural and operational foundations that will drive our growth into the future,” he said.

Fellows said she was looking forward to the next related opportunity for the business globally.

“It’s one of the exciting things about the opportunity; it allows me to take on a new challenge while continuing to work alongside these incredible people – all in an industry I am so passionate about,” she said.

Fellows will remain on the board of REA Group and help with finding her replacement.

The news of Fellows’ departure comes a month after REA lost its CMO, Kieran Cooney, to Foxtel. Its EGM of media and content, Elizabeth Minogue, also left the company in August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in