REA CEO promoted to global News Corp post

ASX-listed online real estate site loses its CEO a couple of months after losing its CMO and EGM of media

Tracey Fellows
Tracey Fellows

REA Group CEO, Tracey Fellows, is stepping down from the top post in January in favour of a global role with News Corp.

In an ASX statement, the online real estate site confirmed Fellows has become the new president of global digital real estate for News Corp, based in New York. She takes up the new role in January 2019. A search for her replacement at REA Group is now underway.

Fellows has been the CEO for nearly four-and-a-half years. Prior to this, she was executive GM of communication management services at Australia Post for 18 months. Her most well-known position previously was as Microsoft CEO for Australia followed by president of Asia-Pacific.

News Corp chief executive, Robert Thomson, noted the rapid expansion of REA’s digital real estate business in Australia and Asia under Fellows’ tenure.

“We believe her leadership internationally will ensure that all of our digital property companies realise their extraordinary potential,” he said. “She is an inspiring leader who is able to bring out the best in teams and in individuals.

“Audiences, revenue and profits at REA Group have all expanded significantly during Tracey’s tenure as CEO. She has been an irrepressible innovator and has led the company into intelligent adjacencies, such as financial services and property data, which have broadened the revenue base and built a platform for future growth.”

In its latest financial filing for the first three months of FY19, REA reported a 17 per cent increase in revenue to $221.9 million, along with 23 per cent growth in EBITDA to $130.9 million. It also reported 2.7 times more visits to its realestate.com.au site compared to competitor, Domain.   

REA Group chairman, Hamish McLennan, echoed Thomson’s comments and said the board was grateful for her efforts.

“Tracey has the extraordinary ability to harness the power of people, technology and data and has built strong cultural and operational foundations that will drive our growth into the future,” he said.

Fellows said she was looking forward to the next related opportunity for the business globally.

“It’s one of the exciting things about the opportunity; it allows me to take on a new challenge while continuing to work alongside these incredible people – all in an industry I am so passionate about,” she said.

Fellows will remain on the board of REA Group and help with finding her replacement.

The news of Fellows’ departure comes a month after REA lost its CMO, Kieran Cooney, to Foxtel. Its EGM of media and content, Elizabeth Minogue, also left the company in August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in