Elizabeth Minogue departs REA Group

This follows the appointment of former NBN Co marketer, Kieran Cooney, as the company’s first CMO 18 months ago

Elizabeth Minogue, EGM media and content at REA Group, is departing the company after less than three years, as the digital advertising business ‘realigns’ its teams. 

This follows the appointment of former NBN Co marketer, Kieran Cooney, as the company’s first CMO 18 months ago. As a result of the introduction of the CMO role, Minogue, who previously also oversaw the marketing function, narrowed her focus to media only, and was tasked with growing the group’s media and news plus lifestyle content globally.

REA also announced the media and content teams will be realigned within REA’s structure to areas where there are ‘significant synergies’. The media teams will join the commercial and developer team, and the content and social teams will become part of the consumer marketing team.

In a statement, REA said Minogue has built and led teams across media, brand marketing, social/content and programmatic, as well as business functions including product, data, tech, and sales.

Tracey Fellows, REA Group CEO, said Minogue has made a lasting contribution to the business.

“Under her leadership, the Media and Content business has seen significant growth and success,” she said.

“Libby spearheaded our Lifestyle strategy, helping realestate.com.au move beyond property listings into content. Since launching in 2017, Lifestyle has seen a 250 per cent growth in revenue and attracted more than 20 million visits.”

Minogue said she’s very proud of what has been achieved.

“I’m confident that the teams I’ve built are in a great position for ongoing success,” Minogue said.

Minogue will remain in her role at REA Group until September 30, and is deputy chair of the IAB focusing on the ongoing growth of the digital industry in the Australian market. She also sits on the board of Tennis Australia.

REA Group operates Australia’s leading residential and commercial property websites, realestate.com.au and realcommercial.com.au, Chinese property site myfun.com and a number of property portals in Asia via its ownership of iProperty Group. REA Group owns Smartline Home Loans Pty Ltd, an Australian mortgage broking franchise group, and Hometrack Australia Pty Ltd, a leading provider of data property services.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in