REA Group appoints first CMO

Real estate site adds to growing media and marketing team by appointing first executive-level marketing chief

REA Group has recruited its first chief marketing officer, appointing former NBN Co marketer, Kieran Cooney, as part of efforts to extend the brand’s reach.

Cooney has more than 20 years’ experience in marketing and telecommunications roles and was most recently the CEO of Omnicom Interbrand. Prior to this, he was the CMO of the National Broadband Network operator, NBN Co, and held a similar post at telecom New Zealand.

Cooney will sit on the executive leadership team and report directly to REA Group CEO, Tracey Fellows.

“The creation of the CMO role was designed to support REA Group’s expanding global footprint as well as its growth into property related services,” Fellows said in a statement. “Over the years, realestate.com.au has grown to become a much loved brand among people looking to sell, rent or buy their home. There’s a tremendous opportunity to build on that brand in sectors that represent a natural extension of what we do well.”

Cooney said he was attracted to the opportunity partly because of the REA Group leadership team.

“The opportunity to be part of a business with a clear ambition to help people navigate some of the biggest decisions of their lives was very appealing,” he added.

As a result of the introduction of the CMO role, REA’s executive GM of media, Elizabeth Minogue, who previously also oversaw the marketing function, will narrow her focus to media only, and is tasked with growing the group’s media and news plus lifestyle content globally.

REA Group has made a number of senior staff changes in the past six or so months, aimed at expanding its media and marketing capabilities. These include the appointment of former MCN digital director, Kath Sroka, as executive manager of marketing, along with former ARN digital director, Sarah-Belle Murphy, as executive manager of media product.

Former Foxtel head of digital, Mark Roppolo, also joined the group late last year as the first executive manager of content and production.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in