Real estate site adds to growing media and marketing team by appointing first executive-level marketing chief
REA Group has recruited its first chief marketing officer, appointing former NBN Co marketer, Kieran Cooney, as part of efforts to extend the brand’s reach.
Cooney has more than 20 years’ experience in marketing and telecommunications roles and was most recently the CEO of Omnicom Interbrand. Prior to this, he was the CMO of the National Broadband Network operator, NBN Co, and held a similar post at telecom New Zealand.
Cooney will sit on the executive leadership team and report directly to REA Group CEO, Tracey Fellows.
“The creation of the CMO role was designed to support REA Group’s expanding global footprint as well as its growth into property related services,” Fellows said in a statement. “Over the years, realestate.com.au has grown to become a much loved brand among people looking to sell, rent or buy their home. There’s a tremendous opportunity to build on that brand in sectors that represent a natural extension of what we do well.”
Cooney said he was attracted to the opportunity partly because of the REA Group leadership team.
“The opportunity to be part of a business with a clear ambition to help people navigate some of the biggest decisions of their lives was very appealing,” he added.
As a result of the introduction of the CMO role, REA’s executive GM of media, Elizabeth Minogue, who previously also oversaw the marketing function, will narrow her focus to media only, and is tasked with growing the group’s media and news plus lifestyle content globally.
REA Group has made a number of senior staff changes in the past six or so months, aimed at expanding its media and marketing capabilities. These include the appointment of former MCN digital director, Kath Sroka, as executive manager of marketing, along with former ARN digital director, Sarah-Belle Murphy, as executive manager of media product.
Former Foxtel head of digital, Mark Roppolo, also joined the group late last year as the first executive manager of content and production.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia