Isentia chief product officer and former CMO resigns

CEO also left in February

Isentia’s chief product manager and former CMO, Richard Spencer, has resigned from the organisation.

The former managing director of Two Social was with Isentia since Two Social was acquired by Isentia in 2013, first as head of digital strategy and innovation, then as CMO in 2016, and as chief product officer from February this year.

CEO John Croll left in February this year, after 20 years with the organisation.

Last year, Isentia underwent a rebrand and restructure with its core focus on integrated media intelligence, research, insights, and strategy content. 

Isentia also closed King Content last August after experiencing declining revenues and profits, restructuring in what it claimed was an attempt to build longer-term contracts around strategy and ongoing content builds. The group exited the content marketing business by the end of the year, reporting an $11.9 million after-tax loss as a result.

In a statement to CMO, Isentia said: “The company continues to build on its leadership within the industry which has been driven by its long-term strategy to deliver world-class, client-centred services and talented people that make this possible.

“While the company looks to the future, chief product officer, Richard Spencer, has made the decision to resign. We thank him for his significant contributions to the business and wish him the very best with his next role.

“Further to this, Doug Snedden has taken on the role of executive chairman and will lead the day-to-day operations of the business, pending the appointment of a new CEO.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in