Isentia chief product officer and former CMO resigns

CEO also left in February

Isentia’s chief product manager and former CMO, Richard Spencer, has resigned from the organisation.

The former managing director of Two Social was with Isentia since Two Social was acquired by Isentia in 2013, first as head of digital strategy and innovation, then as CMO in 2016, and as chief product officer from February this year.

CEO John Croll left in February this year, after 20 years with the organisation.

Last year, Isentia underwent a rebrand and restructure with its core focus on integrated media intelligence, research, insights, and strategy content. 

Isentia also closed King Content last August after experiencing declining revenues and profits, restructuring in what it claimed was an attempt to build longer-term contracts around strategy and ongoing content builds. The group exited the content marketing business by the end of the year, reporting an $11.9 million after-tax loss as a result.

In a statement to CMO, Isentia said: “The company continues to build on its leadership within the industry which has been driven by its long-term strategy to deliver world-class, client-centred services and talented people that make this possible.

“While the company looks to the future, chief product officer, Richard Spencer, has made the decision to resign. We thank him for his significant contributions to the business and wish him the very best with his next role.

“Further to this, Doug Snedden has taken on the role of executive chairman and will lead the day-to-day operations of the business, pending the appointment of a new CEO.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in