Isentia chief product officer and former CMO resigns

CEO also left in February

Isentia’s chief product manager and former CMO, Richard Spencer, has resigned from the organisation.

The former managing director of Two Social was with Isentia since Two Social was acquired by Isentia in 2013, first as head of digital strategy and innovation, then as CMO in 2016, and as chief product officer from February this year.

CEO John Croll left in February this year, after 20 years with the organisation.

Last year, Isentia underwent a rebrand and restructure with its core focus on integrated media intelligence, research, insights, and strategy content. 

Isentia also closed King Content last August after experiencing declining revenues and profits, restructuring in what it claimed was an attempt to build longer-term contracts around strategy and ongoing content builds. The group exited the content marketing business by the end of the year, reporting an $11.9 million after-tax loss as a result.

In a statement to CMO, Isentia said: “The company continues to build on its leadership within the industry which has been driven by its long-term strategy to deliver world-class, client-centred services and talented people that make this possible.

“While the company looks to the future, chief product officer, Richard Spencer, has made the decision to resign. We thank him for his significant contributions to the business and wish him the very best with his next role.

“Further to this, Doug Snedden has taken on the role of executive chairman and will lead the day-to-day operations of the business, pending the appointment of a new CEO.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

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