Isentia chief product officer and former CMO resigns

CEO also left in February

Isentia’s chief product manager and former CMO, Richard Spencer, has resigned from the organisation.

The former managing director of Two Social was with Isentia since Two Social was acquired by Isentia in 2013, first as head of digital strategy and innovation, then as CMO in 2016, and as chief product officer from February this year.

CEO John Croll left in February this year, after 20 years with the organisation.

Last year, Isentia underwent a rebrand and restructure with its core focus on integrated media intelligence, research, insights, and strategy content. 

Isentia also closed King Content last August after experiencing declining revenues and profits, restructuring in what it claimed was an attempt to build longer-term contracts around strategy and ongoing content builds. The group exited the content marketing business by the end of the year, reporting an $11.9 million after-tax loss as a result.

In a statement to CMO, Isentia said: “The company continues to build on its leadership within the industry which has been driven by its long-term strategy to deliver world-class, client-centred services and talented people that make this possible.

“While the company looks to the future, chief product officer, Richard Spencer, has made the decision to resign. We thank him for his significant contributions to the business and wish him the very best with his next role.

“Further to this, Doug Snedden has taken on the role of executive chairman and will lead the day-to-day operations of the business, pending the appointment of a new CEO.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in