Lark out, Cooney in as Foxtel restructures marketing and sales division

Latest organisational changes see CMO, Andy Lark, depart after nine months, making Cooney the fourth marketing leader at Foxtel in a little over two years.

Andy Lark
Andy Lark

Andy Lark is leaving the Foxtel business and REA Group’s Kieran Cooney is stepping in as part of fresh organisational structure at the pay-TV player.

Foxtel CEO, Patrick Delaney, announced the organisational change today, which will see Foxtel’s sales and marketing functions combined once more, while creating a new product and strategy group.

Foxtel has poached REA Group’s chief marketing and content officer, Kieren Cooney, as its new chief sales and marketing officer. Sky Deutchland’s executive VP of products and marketing, Alice Mascia, will also join Foxtel to lead the new product and strategy group.

Current CMO, Andy Lark, will leave the organisation as a result, and after just nine months in the role. Lark joined Foxtel in January in a role that had already been restructured following the departure of Mark Buckman.

As previously confirmed by CMO, the sales, customer service and experience, business, retail, customer installations and supply chain elements of Buckman’s position were integrated into a newly formed customer sales and service division upon his departure, headed up by executive director, Marco Miranda. Strategy and research were also centralised under the CFO at that time.

In a statement, Lark said he’d done the specific job he’d been tasked to do upon joining Foxtel earlier this year. This included rolling out new brand positioning, launching Foxtel’s 4K channel and unveiling Fox Cricket earlier this month.

“We’ve restored momentum to the Foxtel brand and created experiences that customers are embracing,” Lark said. “What the team has been able to achieve over the past year is just the beginning. It’s been a wonderful opportunity to have played a part in the future of Australia’s leading home entertainment brand.”

Delaney said the realignment of functional teams was a better ways of meeting the company’s strategic goals. The new structure comes nine months after Delaney himself took the reins at Foxtel following its merger with Fox Sports.

“By bringing sales and marketing together, and creating the new product and strategy team, we will have clarity of purpose across the business,” he stated. “I’m delighted to welcome executives of the calibre of Kieren and Alice, who will both be starting in their new roles within two weeks.”

Cooney was appointed REA Group’s first group CMO in March last year. He has more than 20 years’ experience in marketing and telecommunications, and was the CMO of National Broadband Network operator, NBN, from 2011 and 2014. Inbetween this and joining REA, he was MD then CEO of Omnicom (Interbrand).

Cooney will be the fourth marketing leader at Foxtel in a little over two years.

“This is a great time to be joining Foxtel,” Cooney commented. “It has energy, unrivalled content and a real determination to reshape itself for the future.”

Cooney is being supported by senior Foxtel executive, Marco Miranda, who has been promoted to the new role of chief revenue officer. The remit covers all consumer revenue, exclusive commercial venues and ad sales.

Mascia’s team, meanwhile, has responsibility for planning and building Foxtel’s future product sets.

“Since I started my journey in the entertainment industry in 2002, many of my mentors and colleagues in Europe have come from this market and this company,” she said. “They transferred to me their passion to challenge the status quo and for this reason I am grateful and honoured to be given this opportunity.”

Last month, Foxtel also confirmed former Diageo marketing and innovation director, Adam Ballesty, as its new director of marketing for sports.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in