ME Bank’s Ingrid Purcell is one of an increasing number of marketers whose roles have morphed into holistic customer experience responsibility. It’s a shift that’s seen her take on accountability for designing the entire customer journey, not just focusing on traditional marketing areas, over the past year.
Since taking up the CMO mantle at ANZ last July, Sweta Mehra has been striving to go well beyond commercialisation and focus on building capabilities that will future-proof the bank. These, she says, are rooted firmly in the financial services group’s purpose across three levels: Enterprise, divisions and marketing.
Over the past 12 months, Lenovo has been on a mission to boost customer centricity, creating a discrete global CX entity of 150 people dedicated to looking at customer journeys and finding ways to improve them.
Over the last two-and-a-half years, Yves Calmette has transformed World Wild Fund for Nature Australia’s marketing department into an internal content agency powerhouse. It’s a move aimed at supporting aggressive income growth targets. And it’s a strategy paying dividends.
“Marketing can be all pervasive today, so focus on what matters and where you can make a difference.”
“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”
Over the last 12 months, Caroline Patrick has created a new brand to take the Radio Rentals Group into the NSW market. She says it’s been one of the most important – and arguably the most challenging – decisions she’s made so far at the South Australian-based retailer and household goods financier.
If there’s one thing holding marketing leaders back, it’s their inability to think of themselves as business owners, Mercer’s Cambell Holt claims.
One of the most important decisions Auto & General’s Jonathan Kerr has made in his 12 years with the group is to build an in-house department of marketing and digital experts.
If you want to get your CEO onside as a CMO, then you'd better start demonstrating how marketing makes an essential contribution to achieving enterprise objectives, World Vision Australia’s Teresa Sperti says.
It’s been one hell of a year for APN’s general manager of marketing, Charlotte Valente.
KCF Australia has confirmed the appointment of former Suncorp marketer, Kristi Woolrych, as its new local chief marketing officer.
Andy Lark is leaving the Foxtel business and REA Group’s Kieran Cooney is stepping in as part of fresh organisational structure at the pay-TV player.
The makers behind a new addressable TV solution bringing owned and third-party data to TVC media buying say the tool will finally give marketers the ability to target broadcast audiences as granularly as they do in other digital channels.
UBank has confirmed the departure of its chief marketing officer, Jo Kelly, after just over three years in the role amid a restructure of its organisation.
