Society is at an all-time low for trust, making it harder than ever for organisations to improve consumer perceptions. So what do you do when fake news hits your brand reputation?
It was when the real news broke of iconic motorcycle manufacturer, Harley Davidson, ceasing US operations that its CEO became the victim of fake news.
Amid authentic media reporting, Harley Davidson’s Matt Levatich was quoted on Twitter calling US president, Donald Trump, a “moron” who knew nothing about economics or trade.
When Levatich responded via Harley Davidson’s Twitter handle two days later, he denounced the use of misinformation. “It’s shameful we live in a time when people create fake quotes,” he wrote. “I have not, nor would I ever speak about the President of the United States or anyone else in that way.”
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As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.
Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...
Thank you for your feedback, Astha! Always appreciated.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
