Society is at an all-time low for trust, making it harder than ever for organisations to improve consumer perceptions. So what do you do when fake news hits your brand reputation?
It was when the real news broke of iconic motorcycle manufacturer, Harley Davidson, ceasing US operations that its CEO became the victim of fake news.
Amid authentic media reporting, Harley Davidson’s Matt Levatich was quoted on Twitter calling US president, Donald Trump, a “moron” who knew nothing about economics or trade.
When Levatich responded via Harley Davidson’s Twitter handle two days later, he denounced the use of misinformation. “It’s shameful we live in a time when people create fake quotes,” he wrote. “I have not, nor would I ever speak about the President of the United States or anyone else in that way.”
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A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...
I think they are overpriced. Don't you think so? I won't buy them.
Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
This journey would identify all your future life aspects!
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
