Society is at an all-time low for trust, making it harder than ever for organisations to improve consumer perceptions. So what do you do when fake news hits your brand reputation?
It was when the real news broke of iconic motorcycle manufacturer, Harley Davidson, ceasing US operations that its CEO became the victim of fake news.
Amid authentic media reporting, Harley Davidson’s Matt Levatich was quoted on Twitter calling US president, Donald Trump, a “moron” who knew nothing about economics or trade.
When Levatich responded via Harley Davidson’s Twitter handle two days later, he denounced the use of misinformation. “It’s shameful we live in a time when people create fake quotes,” he wrote. “I have not, nor would I ever speak about the President of the United States or anyone else in that way.”
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Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
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So who then is correct? The Research or The skilled Digital people.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
