Parsons returns to Nine to lead events business sale

Former digital business and marketing chief to lead the divestiture of the events business acquired from Fairfax

Alex Parsons
Alex Parsons

Nine’s former marketing and digital leader, Alex Parsons, has returned to the business after a 16-month absence to lead the sale of the group’s recently acquired events business from Fairfax.

Parsons spent three years leading the ASX-listed media group’s digital properties as well as marketing before leaving the group in September 2017. He spent a total of 10 years with Nine, and was formerly responsible for overseeing the dissolution of the company’s Mi9 joint venture with Microsoft, creating the standalone Nine Digital business. Other highlights on his Nine resume include MD of Ninemsn, CEO of RateCity and senior leadership positions with subsidiaries, Pedestrian.TV and CarAdvice.

In a statement, Nine confirmed Parsons has rejoined as acting managing director of events and entertainment, a transitional role, to manage the process of divesting the events business. No sale timeframe has been confirmed, however, the group said it’s already in discussions with a number of interested parties.

Parsons takes the reins from Martin Jolly, who steps down in order to enable him to join third parties interested in taking on the events business. Jolly has been leading the former Fairfax division for the past year. Parsons has spent the last 10 months as CEO and managing director of advertising agency, Adcorp.

“I am really excited to return to Nine,” Parson said in a statement. “The events division is a strong and vibrant business that will be enhanced by the sale to a buyer who can realise its full value, and I am looking forward to positioning it for further growth and expansion.”

The events business in question was previously part of Fairfax, which officially morphed into the Nine group in December 2018. The historic merger of Nine and Fairfax, first revealed in July last year, passed its final hurdle in the Australian Federal Court on 27 November, with the two businesses officially trading as one from 10 December.

Event brands under the group include Night Noodle Markets, St George Open Air Cinema, City2Surf and Good Food Month. Nine said it will retain its commercial partnerships through several of these ongoing events.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Latest Podcast

More podcasts

Sign in