Former digital business and marketing chief to lead the divestiture of the events business acquired from Fairfax
Nine’s former marketing and digital leader, Alex Parsons, has returned to the business after a 16-month absence to lead the sale of the group’s recently acquired events business from Fairfax.
Parsons spent three years leading the ASX-listed media group’s digital properties as well as marketing before leaving the group in September 2017. He spent a total of 10 years with Nine, and was formerly responsible for overseeing the dissolution of the company’s Mi9 joint venture with Microsoft, creating the standalone Nine Digital business. Other highlights on his Nine resume include MD of Ninemsn, CEO of RateCity and senior leadership positions with subsidiaries, Pedestrian.TV and CarAdvice.
In a statement, Nine confirmed Parsons has rejoined as acting managing director of events and entertainment, a transitional role, to manage the process of divesting the events business. No sale timeframe has been confirmed, however, the group said it’s already in discussions with a number of interested parties.
Parsons takes the reins from Martin Jolly, who steps down in order to enable him to join third parties interested in taking on the events business. Jolly has been leading the former Fairfax division for the past year. Parsons has spent the last 10 months as CEO and managing director of advertising agency, Adcorp.
“I am really excited to return to Nine,” Parson said in a statement. “The events division is a strong and vibrant business that will be enhanced by the sale to a buyer who can realise its full value, and I am looking forward to positioning it for further growth and expansion.”
The events business in question was previously part of Fairfax, which officially morphed into the Nine group in December 2018. The historic merger of Nine and Fairfax, first revealed in July last year, passed its final hurdle in the Australian Federal Court on 27 November, with the two businesses officially trading as one from 10 December.
Event brands under the group include Night Noodle Markets, St George Open Air Cinema, City2Surf and Good Food Month. Nine said it will retain its commercial partnerships through several of these ongoing events.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness