Aurora Expeditions recruits new global marketing chief and team

Australian expeditions company says it's preparing its sales and marketing arsenal to support what it believes will be a monumental year

Victoria Primrose
Victoria Primrose

Australian polar cruising specialist, Aurora Expeditions, has brought on six new sales and marketing executives including a global marketing chief to support what it’s predicting will be a bumper year in 2019.

The expedition cruising company has recruited Victoria Primrose as global head of marketing to lead its marketing strategy. Primrose was most recently a director at the MacMorgan marketing consultancy, assisting with a number of companies including Shopper Media Group. Over a 13-year marketing career, she has also held roles at Johnson & Johnson, Lindt and moneysupermarket.com in the UK.

Primrose is tasked with driving customer engagement and enhancing customer experience at Aurora Expeditions across key markets including Australia, the UK and the US. A key priority is to attract a new generation of expeditioners, the company stated.

Alongside Primrose, Aurora has created three new roles: Consumer marketing executive, held by former Tourism Ireland marketer, Martha Behan; sales and marketing coordinator, held by Alesa Matis, who joins from the Globus family of brands; and digital marketing executive, a post taken up by Sary Oum, formerly of customer software development group, Solentive.

The appointments have all been made in preparation for a bumper year driven by the launch of the group’s new cruising vessel, Greg Mortimer, which debuts in October. The ship is due to take its maiden voyage from Ushuaia in Argentina on 31 October.

The marketing department was previously headed up by brand marketing manager, Michael Woods. Following his departure, the marketing team was restructured and a spokesperson confirmed there are plans to expand the team further later this year and into the future.

Aurora Expeditions managing director, Rober Halfpenny, said the new appointments mark an exciting time for the 27-year old company.

“The coming year is set to be one of the most monumental in Aurora Expeditions’ 27-year history and it’s important we have the right team to carry our legacy into this promising future,” he said.

“We warmly welcome our new team members and look forward to setting a new standard for expedition cruising here in Australia and around the world, while continuing to provide the authentic, small group adventures we are renowned for.”

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