Aurora Expeditions recruits new global marketing chief and team

Australian expeditions company says it's preparing its sales and marketing arsenal to support what it believes will be a monumental year

Victoria Primrose
Victoria Primrose

Australian polar cruising specialist, Aurora Expeditions, has brought on six new sales and marketing executives including a global marketing chief to support what it’s predicting will be a bumper year in 2019.

The expedition cruising company has recruited Victoria Primrose as global head of marketing to lead its marketing strategy. Primrose was most recently a director at the MacMorgan marketing consultancy, assisting with a number of companies including Shopper Media Group. Over a 13-year marketing career, she has also held roles at Johnson & Johnson, Lindt and moneysupermarket.com in the UK.

Primrose is tasked with driving customer engagement and enhancing customer experience at Aurora Expeditions across key markets including Australia, the UK and the US. A key priority is to attract a new generation of expeditioners, the company stated.

Alongside Primrose, Aurora has created three new roles: Consumer marketing executive, held by former Tourism Ireland marketer, Martha Behan; sales and marketing coordinator, held by Alesa Matis, who joins from the Globus family of brands; and digital marketing executive, a post taken up by Sary Oum, formerly of customer software development group, Solentive.

The appointments have all been made in preparation for a bumper year driven by the launch of the group’s new cruising vessel, Greg Mortimer, which debuts in October. The ship is due to take its maiden voyage from Ushuaia in Argentina on 31 October.

The marketing department was previously headed up by brand marketing manager, Michael Woods. Following his departure, the marketing team was restructured and a spokesperson confirmed there are plans to expand the team further later this year and into the future.

Aurora Expeditions managing director, Rober Halfpenny, said the new appointments mark an exciting time for the 27-year old company.

“The coming year is set to be one of the most monumental in Aurora Expeditions’ 27-year history and it’s important we have the right team to carry our legacy into this promising future,” he said.

“We warmly welcome our new team members and look forward to setting a new standard for expedition cruising here in Australia and around the world, while continuing to provide the authentic, small group adventures we are renowned for.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu      

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

The role of the CMO in cybersecurity

CMOs have an important role to play in mitigating risk and responding to cybersecurity.

Claire Pales and Anna Leibel

Authors, The Secure Board

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Sign in