Stories by Nadia Cameron

The Australian Competition and Consumer Commission (ACCC) has called on Australia’s advertising industry to further collaborate on its inquiry into the impact digital goliaths such as Facebook and Google are having on the nation’s media ecosystem.

​Foodstuffs general manager of marketing and customer experience, Dominic Quin, is rather accustomed to being the customer experience custodian within organisations he works for. And it’s work that’s required him to wear many hats – from marketing to technologist, digital transformation leader, product manager, customer custodian and growth driver.

An AI project aimed at improving business processes by automatically recognising and tagging thousands of images used across its sites has resulted in a host of unexpected customer experience benefits for Carsales.

​Reduced cost of sale, higher customer engagement scores and stronger conversion are just some of the results Contact Energy has chalked up after building out a personalisation program.

Setting clear expectations and building trustworthiness are two vital ingredients every organisation should be paying close attention to as they start to transform their customer approach using artificial intelligence (AI).

An investment into data-driven social media marketing has seen South Australia Tourism Commission lift online engagement, grow average visitor spend into the Festival State – and importantly, prove marketing ROI.

Bravery and purpose lie at the heart of the National Heart Foundation’s latest integrated ‘Serial killer’ campaign with News Corp, its CMO says.

Do Australian marketing chiefs finally hold the purse strings when it comes to customer technology? Which functions are reporting into marketing leaders these days? Where are we succeeding and failing when it comes to proving effectiveness? And how much are CMOs getting paid?

Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.

About 150,000 Medibank young adult customers will receive a 10 per cent discount on policies this year as part of the health insurer’s ongoing quest to secure and reward customer loyalty.

It’s the public search results Google displays to consumers every day that ultimately provide the best transparency check around the search giant’s impact and role in society, its search chief claims.

A homegrown company focused on scooping up Australia’s dog poop problem has seen sales and brand reach exponentially increase off the back of improving its social media management approach.

Kia Motors Australia has confirmed a new general manager of marketing and promoted its former marketing leader to a fresh position on the local executive team.

​A dynamic and responsive approach to ecommerce fulfilment has not only allowed Coopers Brewery to grow online sales of beer home-brewing kits, it’s also opened up a wealth of insight and capability cementing customer loyalty.

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.