Latest marketing appointment is part of rideshare platform's expanding operations
Former BRICKX and Amaysim marketer, Andrew Balint, has been appointed the CMO of rideshare platform, Ola, for Australia and New Zealand.
The announcement comes after Natasha Daly left ride share platform after only seven months as marketing director in October last year.
Balint has held marketing and commercial roles with Qantas, eBay, News Corp, Optus and Amaysim, specialises in digital marketing, and has expertise in both customer experience and product, which he said he will utilise to continue driving Ola’s successes locally.
According to a statement, Balint is a key hire to support Ola’s growth across its 10 metropolitan locations in the region, as the company accelerates the expansion of its local team. He also joins the company’s leadership team.
“It’s an incredibly exciting opportunity to join Ola. Digital is in my DNA and I plan to bring this passion to the company, along with my expertise in transformational marketing, to drive entrepreneurial thinking and embed the customer at the heart of every part of the business. I join a team of exceptional, driven professionals as we look to providing Australia’s best rideshare experience for both drivers and riders,” Balint said.
Balint is tasked with playing a pivotal role in expanding the Ola business across Australia and New Zealand, as Ola builds on a successful 12 months following the disruptor brand’s first local city launch, Perth, in February 2018. The ridesharing platform also operates in Sydney, Melbourne, Brisbane, the Gold Coast, Adelaide and Canberra, and launched in New Zealand late last year, across Auckland, Wellington and Christchurch.
Ola A/NZ managing director, Simon Smith, said securing Balint's appointment was a great win for Ola’s Australian and New Zealand business and a key element of building a stellar local leadership team.
“Having worked with Andrew in the past I know he’s capable of big things, and I am confident that he has the energy, experience, strategic thinking and customer-centric approach that will be critical in continuing to grow Ola across the two markets,” Smith said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage