Latest marketing appointment is part of rideshare platform's expanding operations
Former BRICKX and Amaysim marketer, Andrew Balint, has been appointed the CMO of rideshare platform, Ola, for Australia and New Zealand.
The announcement comes after Natasha Daly left ride share platform after only seven months as marketing director in October last year.
Balint has held marketing and commercial roles with Qantas, eBay, News Corp, Optus and Amaysim, specialises in digital marketing, and has expertise in both customer experience and product, which he said he will utilise to continue driving Ola’s successes locally.
According to a statement, Balint is a key hire to support Ola’s growth across its 10 metropolitan locations in the region, as the company accelerates the expansion of its local team. He also joins the company’s leadership team.
“It’s an incredibly exciting opportunity to join Ola. Digital is in my DNA and I plan to bring this passion to the company, along with my expertise in transformational marketing, to drive entrepreneurial thinking and embed the customer at the heart of every part of the business. I join a team of exceptional, driven professionals as we look to providing Australia’s best rideshare experience for both drivers and riders,” Balint said.
Balint is tasked with playing a pivotal role in expanding the Ola business across Australia and New Zealand, as Ola builds on a successful 12 months following the disruptor brand’s first local city launch, Perth, in February 2018. The ridesharing platform also operates in Sydney, Melbourne, Brisbane, the Gold Coast, Adelaide and Canberra, and launched in New Zealand late last year, across Auckland, Wellington and Christchurch.
Ola A/NZ managing director, Simon Smith, said securing Balint's appointment was a great win for Ola’s Australian and New Zealand business and a key element of building a stellar local leadership team.
“Having worked with Andrew in the past I know he’s capable of big things, and I am confident that he has the energy, experience, strategic thinking and customer-centric approach that will be critical in continuing to grow Ola across the two markets,” Smith said.
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