Qantas will offer more than 1 million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.

​Former BRICKX and Amaysim marketer, Andrew Balint, has been appointed as the CMO of rideshare platform, Ola, for Australia and New Zealand.

​Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.

Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.

Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.

ALDI is Australia’s most trusted brand - for the second survey in a row, according to the latest Roy Morgan Net Trust Score Survey, while Facebook is the most distrusted media brand.

Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.

Tourism Australia is promoting Australia to the US traveller market as part of its ‘An Australian Adventure’ campaign and using Expedia’s technology platform in order to amplify awareness. It comes on the back of the success of the Dundee Super Bowl commercial and ad campaign.

​Qantas and Tourism Western Australia are making virtual reality the centrepiece of their new tech-led tourism marketing campaign, which gives Victorians the opportunity to experience Western Australia via an interactive pop up in Federation Square.

As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer are the latest retails giants to join forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.

The launch of Qantas’ new branding is just the tip of the iceberg in a customer experience evolution aimed at delivering more authentic and personalised experiences in and off the plane, the airline’s CMO says.

Customer data and digital innovation are a competitive advantage for Qantas and continue to be pivotal in keeping up with modern consumer experience expectations, its CEO says.

Qantas has rolled out a new campaign called ‘Out of Office Travelogue’ aimed at transforming a user’s out-of-office auto reply into a real-time travel journal.

Qantas and Tourism Australia have agreed to a data sharing arrangement as part of a landmark $20 million partnership announced today.

Digital is a means to bring immediacy, inspiration and personalisation to the traveller’s journey. Yet executing a good experience often still comes back to how digitally enabled data and insights are presented back to travellers through human interactions.

Qantas will roll out high-speed Wi-Fi services across its Australian domestic fleet for customers after striking a deal to tap into the National Broadband Network.

Vodafone has revealed a partnership with Qantas as well as waived a $5 New Zealand daily roaming charge for local customers as part of its latest strategic moves to boost customer loyalty and engagement.

Qantas’ Red Planet customer and marketing analytics business is expected to turn a profit in its first year and has already helped Australian book retailer, Dymocks, improve its marketing campaign efforts, the airline has revealed.

Qantas is extending its virtual reality initiative into fresh content, launching a 3D film experience of the Great Barrier Reef and Hamilton Island to promote the destination to customers.

Optus has attributed its decision not to renew a partnership with Qantas’ Frequent Flyer program to plans to evolve its own customer loyalty offering.

Loyalty programs have not adapted to the digital age and are failing to engage customers, according to a recent study by Capgemini Consulting. The report, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age, identified participation rates in loyalty programs are frequently low, with 89 per cent of social media opinions on loyalty programs reported as negative.