People
Qantas chief customer officer and former marketing chief, Stephanie Tully, will become the new CEO of Jetstar following the departure of Gareth Evans at the end of 2022.
Leadership
Qantas has united its airline and loyalty marketing under one chief marketing officer as part of a restructure of the team geared at better uniting the two sides of the business and improving marketing efficiency.
Strategy
Expanding loyalty program partnerships, introducing a new environmental-oriented flying tier and providing more easily accessible seats and redeemable rewards have helped Qantas’ loyalty program retain earnings and member growth in the face the ongoing pandemic.
Leadership
Qantas chief marketing officer and #1 on this year’s CMO50 list, Jo Boundy, is spreading her wings and joining the Commonwealth Bank as its new CMO.
People
Qantas has trialled the CommonPass digital health app with customers on an international repatriation flight from Frankfurt to Darwin. It follows a successful crew trial last month and comes as the national carrier prepares for COVID-safe international travel to resume from late October.
Digital Marketing
Consumer confidence is the biggest hurdle to the recovery of the travel industry, according to a panel of Australia's top travel sector chiefs.
Leadership
Celebrating its centenary, Qantas has marked 100 years since it was founded as the Queensland and Northern Territory Aerial Services in the Australian outback. It comes in a year when the iconic airline has been grounded because of the global coronavirus pandemic.
Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.
Digital Marketing
Real-time customer data and an ability to rapidly rethink marketing have been key elements for marketers in the travel and tourism categories as they've looked to manage in the fast-moving COVID-19 crisis.
Leadership
Qantas has confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing officer position.
Digital Marketing
Submissions are now closed following the Australian Competition and Consumer Commission's (ACCC’s) draft report highlighting a number of concerns about customer loyalty programs, in particular the sharing of consumer data without consumer knowledge.
Strategy
As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.
Qantas has reported a return to double-digital earnings across its frequent flyer program and seen a 24 per cent increase in flight redemptions since announcing a $25 million overhaul of the loyalty offering this year.
Leadership
CMO50’s 2017 third place winner, Stephanie Tully, has been promoted to the role of chief customer officer within Qantas.
Strategy
Qantas will offer more than 1 million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.
Leadership
Former BRICKX and Amaysim marketer, Andrew Balint, has been appointed as the CMO of rideshare platform, Ola, for Australia and New Zealand.
Leadership
Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.
Social Media
Marketing and strategy leaders at Arlo & Co, Tourism WA and Qantas along with several agency chiefs are among the top marketing and professionals viewed on LinkedIn this year.
Digital Marketing
Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.
Social Media
ALDI is Australia’s most trusted brand - for the second survey in a row, according to the latest Roy Morgan Net Trust Score Survey, while Facebook is the most distrusted media brand.
Leadership
Digital transformation has to be the combination of continuous business improvement and driving customer value with talent and people management, Qantas’s digital and mechandising lead, Sheerien Salindera, says.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
