Boundy is Qantas’ new CMO

Jo Boundy is moving from Qantas Loyalty to take up the group marketing leadership position

Qantas has a new group chief marketing officer.

A Qantas spokesperson confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing officer position.

The CMO role has been vacant following the promotion of Stephanie Tully to chief customer officer in August. Boundy will report to Tully in her new role, as Tully sits on Qantas Group CEO, Alan Joyce’s leadership team.

The airline's frequent flyer marketing manager, Petra Perry, has also been promoted into the CMO role for Qantas Loyalty. She's been with Qantas since 2015, working initially in financial services marketing before taking the Frequent Flyer marketing helm in 2018.

Tully, the former executive manager of group brand and marketing and CMO of loyalty, has been with Qantas for more than 15 years in various roles. Her work culminated in securing third position in the 2017 edition of the CMO50. Tully took up the customer chief reins from Vanessa Hudson, who left the position following her appointment as CFO in May this year.

Joyce said in a statement when Tully was promoted that the group was making some big investments in marketing, digital, service and product.

This follows the travel giant announcing an overhaul of its Frequent Flyer Loyalty Program in June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in