New tech startup, Brickx, aims to help Australian consumers enter the increasingly tough property market by buying a stake in bluechip property
Financial tech startup, Brickx, has recruited amaysim’s former commercial officer and marketing leader, Andrew Balint, as its new CMO.
Brickx focuses on what’s known as the ‘fractional investment model’, aimed at helping Australian consumers get into the increasingly tough property market. The company purchases bluechip property and divides it into 10,000 units, then offering consumers the ability to buy these ‘bricks’ and have a stake in the property and returns. The company has 70000 active members and has invested in 14 properties across Sydney, Melbourne and Adelaide.
Balint has spent the past 20 years working in marketing, customer experience, digital and brand strategy. Most recently, he was the first marketing leader then chief commercial officer at mobile virtual network operator, amaysim over a seven-year period. He’s also worked for Optus, News Corp, eBay and Qantas.
Brickx CEO, Anthony Millet, said he was delighted to have someone of Balint’s calibre joining the team as a senior executive.
“As an earlier stage business, attracting exceptional and proven talent to help execute grand visions can often be a challenge, so landing Andrew has been a significant coup,” he said.
“With experience in building brands from scratch to achieving in excess of 1 million customers, we look forward to Andrew having a significant impact on the way everyone in Australia invests and accesses residential property investments.”
Balint said he was attracted to the disruptive model Brickx represents.
“I can’t wait to work with the team to make Brickx a household name known for offering a savvy new way to invest in property,” he commented.
A spokesperon for amaysim said Isaac Ward replaced Andrew Balint as chief commercial officer and is now its chief operating officer.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.
In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...
Frederic
State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact
I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...
Tony Ahn
Salesforce announces customer data platform
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’