News Corp

Digital Marketing

​The Economist CMO: It’s all about the content

In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.

Leadership

Foxtel integrates with Netflix, SBS

​In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.

Digital Marketing

News Corp: Social media is facing a reckoning

Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp Australia’s COO, Publishing, and former CMO, Damian Eales, says.

Leadership

Mark Reinke joins News Corp

Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.

Leadership

News Corp confirms CMO departure

​News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

Leadership

Print is not dead: NAB takes out newspaper ads to apologise for outage

NAB has followed the lead of Cambridge Analytica, Facebook, KFC UK and other high-profile brands looking to gain back customer trust and used a full-page print ad to apologise for a weekend server failure that left customers without access to bank accounts for five hours.

Social Media

How News Corp is growing its digital audience

The new content-heavy digital age is pulling publishers away from traditional, marketing strategies towards building strategic and highly targeted communities using their own channels.

Social Media

News Corp sees Instagram as threat in fight for consumer eyes

News Corp believes it can monetize content and beat free alternative sources by providing easy-to-access and in-depth content, according to Darren Stein, general manager of insights, analytics and planning for News Corp Australia.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

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Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

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Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

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Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

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>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

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