Damian Eales takes over from former marketing chief Corin Dimopoulos, who leaves after an 18-month stint
News Corp Australia has promoted its strategic partnership director, Damian Eales, to group director of marketing following the departure of Colin Dimopoulos.
Eales joined the media group last year and is best known for leading the introducing the new EMMA audience measurement system. Prior to this, he was chief marketing officer at Westpac Group, and also spent 14 years at David Jones working in a range of roles, including as CMO.
“I am delighted that a person of Damian’s talent and experience has agreed to take on the role of group director marketing,” News Corp CEO, Julian Clarke, said in a statement.
“Damian will oversee our national marketing initiatives and also work closely with our business units to drive circulation and digital subscription revenue.”
Eales takes the reins on 11 September and said he was looking forward to marketing both News’ print and digital assets.
Dimopoulos relocated to Australia from the UK and took up the marketing chief’s role at News Corp 18 months ago, having previously headed up UK Sky Sports’ marketing and helping to launch its Formula One broadcasts. His resume also includes head of sports and news marketing as well as head of cycling at BSkyB, along with positions at UK gifting company Red Letter Days, and sponsorship consultancy, The Works London.
Clarke highlighted Dimopoulos’ role overseeing the launch of news+ and digital take-up, along with streamlining the marketing function and reducing overall marketing costs, as key achievements during his tenure. His last day will be 10 September and his next career step has not yet been announced.
“It’s been great to lead the group marketing function at a time of such change in the industry – where increasingly customers are looking at new ways of engaging with our content and where News is developing new products to support great journalism,” Dimopoulos said.
The executive change is one of the first since Clarke was appointed CEO of News Corp last month.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
A business that cares about its customers is an easy thing to say; it’s much harder to do.
Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...
ikuyo
Save the Children's marketing chief swaps not-for-profit for education
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making