Marketing Career

CMO50 2020 #26-50: Tony Quarmby

​This year has proven to Tony Quarmby his marketing team is even more resilient than he hoped. "Working in an industry that’s on its knees due to COVID-19 and coming in to work every day single-mindedly focused on supporting local businesses, who employ one in eight Territorians, has been a challenge but with new campaign approaches, incentive sales schemes and business support programs they have reacted stoically," he told CMO. "Even when their roles have changed and uncertainty has permeated the office they have remained focused on delivering the necessary outcomes."

Leadership

CMO interview: Travelling with a clear brand direction

When it comes to being a marketing chief these days, emphasis is often placed on the importance of an analytical, data-driven approach. But for Wotif Group’s general manager of marketing, Michael Betteridge, success comes from having the best of both science and art.

Leadership

CMO interview: Marketing the wool off a sheep’s back

Many marketers can count the number of Australian owned, globally recognised brands on one hand. So it’s no surprise that experienced marketer and strategist, Rob Langtry, considers being brand custodian for the country’s wool industry a rare privilege.

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

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