5 things marketers need to do to get better in buy in when presenting
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
Optus confirms permanent MD of consumer marketing and product
Appointment fills the gap left by the departure of Vicki Brady last December
Optus has appointed a new permanent chief of consumer marketing and product, filling the gap left by the departure of Vicki Brady.
Ben White has been acting in the post of managing director, marketing and product for Optus’ consumer business since December, comes with 10 years’ experience with the telco in a variety of roles, including VP of products and devices, VP of mobile marketing and head of sales, Optus Wholesale.
The current role sees White responsible for consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics and insights and innovation across consumer and SMB segments. He also has oversight across wholly-owned brands, Virgin Mobile and Vividwireless.
White will report directly to Optus CEO, Allen Lew, as part of the executive team, and was chosen after a global search.
“Ben’s deep knowledge of Optus and the Australian telecommunications market will ensure we are well positioned to drive consideration of Optus by delivering innovation solutions that entertain customers and enhance their lives,”Lew said in a statement. “With his extensive product and marketing background, Ben is well-placed to lead the next phase of our transformation starting with the launch of the English Premier League.”
White said he was excited to be taking up the role permanently. In recent months, Optus said White had been instrumental in Optus’ recent Yes TV by Fetch, Optus Music, Home Wireless Broadband, and our refreshed brand efforts.
“This is an exciting time to be part of Optus and I look forward to leading the team as we continue to transform our brand into a mobile-led entertainment business,” he said.
Brady was appointed as head of marketing and product in April last year after three years as MD of customer. She was poached by Telstra last year to become group MD of consumer and will start this role in coming weeks.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing