Optus confirms permanent MD of consumer marketing and product

Appointment fills the gap left by the departure of Vicki Brady last December

Optus has appointed a new permanent chief of consumer marketing and product, filling the gap left by the departure of Vicki Brady.

Ben White has been acting in the post of managing director, marketing and product for Optus’ consumer business since December, comes with 10 years’ experience with the telco in a variety of roles, including VP of products and devices, VP of mobile marketing and head of sales, Optus Wholesale.

Ben White
Ben White

The current role sees White responsible for consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics and insights and innovation across consumer and SMB segments. He also has oversight across wholly-owned brands, Virgin Mobile and Vividwireless.

White will report directly to Optus CEO, Allen Lew, as part of the executive team, and was chosen after a global search.

“Ben’s deep knowledge of Optus and the Australian telecommunications market will ensure we are well positioned to drive consideration of Optus by delivering innovation solutions that entertain customers and enhance their lives,”Lew said in a statement. “With his extensive product and marketing background, Ben is well-placed to lead the next phase of our transformation starting with the launch of the English Premier League.”

White said he was excited to be taking up the role permanently. In recent months, Optus said White had been instrumental in Optus’ recent Yes TV by Fetch, Optus Music, Home Wireless Broadband, and our refreshed brand efforts.

“This is an exciting time to be part of Optus and I look forward to leading the team as we continue to transform our brand into a mobile-led entertainment business,” he said.

Brady was appointed as head of marketing and product in April last year after three years as MD of customer. She was poached by Telstra last year to become group MD of consumer and will start this role in coming weeks.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

When you’re marketing to a customer, a bunch of that marketing data is actually also peace data. You just haven't looked at it that way,”...

Bill Hopkins

CMOs urged to use ‘peace data’ to create brand purpose while affecting positive social change

Read more

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more

Krios.io/shop/ ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in