Optus confirms permanent MD of consumer marketing and product

Appointment fills the gap left by the departure of Vicki Brady last December

Optus has appointed a new permanent chief of consumer marketing and product, filling the gap left by the departure of Vicki Brady.

Ben White has been acting in the post of managing director, marketing and product for Optus’ consumer business since December, comes with 10 years’ experience with the telco in a variety of roles, including VP of products and devices, VP of mobile marketing and head of sales, Optus Wholesale.

Ben White
Ben White


The current role sees White responsible for consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics and insights and innovation across consumer and SMB segments. He also has oversight across wholly-owned brands, Virgin Mobile and Vividwireless.

White will report directly to Optus CEO, Allen Lew, as part of the executive team, and was chosen after a global search.

“Ben’s deep knowledge of Optus and the Australian telecommunications market will ensure we are well positioned to drive consideration of Optus by delivering innovation solutions that entertain customers and enhance their lives,”Lew said in a statement. “With his extensive product and marketing background, Ben is well-placed to lead the next phase of our transformation starting with the launch of the English Premier League.”

White said he was excited to be taking up the role permanently. In recent months, Optus said White had been instrumental in Optus’ recent Yes TV by Fetch, Optus Music, Home Wireless Broadband, and our refreshed brand efforts.

“This is an exciting time to be part of Optus and I look forward to leading the team as we continue to transform our brand into a mobile-led entertainment business,” he said.

Brady was appointed as head of marketing and product in April last year after three years as MD of customer. She was poached by Telstra last year to become group MD of consumer and will start this role in coming weeks.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

https://bit.ly/2t5z6fIView this brilliant service and then apply in your product marketing which will increase your sell ..

Sujay Patel

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in