News Corp confirms CMO departure

Tony Philips to leave the media giant after two-and-a-half years as chief marketing officer

Tony Philips
Tony Philips

News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

In an internal statement to staff from executive chairman, Michael Miller, and chief operating officer for publishing, Damian Eales, sighted by CMO, the company said Philips will leave the media giant at the end of 2018 in order to return to his home town of Melbourne. It is understood he plans to establish his own brand consultancy firm, with News Corp as his first client.

“Since joining us two-and-a-half years ago, Tony has demonstrated a deep passion for our brands, a deep affection for our business and limitless creativity for re-energising our brand positioning in the market,” the statement read.

Miller and Eales highlighted Philips’ work on the ‘We’re for you’ campaign launched earlier this year as a key achievement.

“This campaign has set strong foundations for long-term brand positioning of our company and our individual mastheads and what we stand for,” the statement read. “Equally, the outcome of the 2018 ‘Come together’ event series has also been exceptional, showing business innovation, thought leadership and market-leading solutions for our clients.”

Philips’ remit for the remainder of his tenure is to continue on realising marketing transformation priorities, and key projects such as innovation sprints, the statement continued.

Philips joined News Corp in June 2016, after a 12-month stint as the inaugural CMO at Woolworths. His departure from the supermarket giant coincided with a strategic view of the business.

Prior to this, Philips worked for rival, Coles, where he held various marketing and leadership roles.

News Corp has not confirmed what its plans are for the CMO position in 2019.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in