​News Corp confirms former Woolworths marketer as new CMO

The well-known marketing executive lands his new role after a swift departure from the supermarket giant

News Corp Australia’s managing director of metro and regional publishing Damian Eales announced the appointment of former Woolworths and Coles marketing executive Tony Phillips as the company’s new chief marketing officer.

Last year, Phillips announced his resignation from his position as Woolworths’ first CMO just one year into the role. The decision came weeks after Woolworths suffered a social media backlash for its Anzac Day campaign, which was subsequently withdrawn.

Turning over a new leaf, Phillips will soon report to News Corp’s managing director of metropolitan and regional newspapers and will be responsible for News Corp Australia’s national marketing initiatives. He will work on the development and launch of new products and brands and will also work closely with the company’s business units to drive audience and advertising revenues.

With over 18 years’ industry experience, Phillips began his career at Melbourne-based production company, JC Williamson Productions, run by iconic entertainment businessman, Kenn Brodziak, known for bringing the Beatles to Australia in 1964. Phillips started as an office boy before being made manager of the show, They Are Playing Our Song, in Sydney at age 21.

Phillips spent eight years with JC including six years as a tour manager, and managed Peter Allen’s 1980s Australian tour, before taking on various advertising and marketing roles at George Patterson, Grey Advertising, Clemenger Direct and AdTown.

Prior joining Woolworths in 2014, Phillips was the general manager of marketing and communications for Coles. He spent seven years at Coles overseeing key marketing and advertising campaigns while building a strong media strategy with MasterChef, My Kitchen Rules, and renegotiating the supermarket’s deal with the AFL and the Olympics.

“I’m delighted that Tony has agreed to join us. He has extensive experience at the highest levels both as a CMO and agency head," Eales said. “Tony joins us at an exciting time - total paid audience revenue is growing, digital subscription levels continue to increase strongly and we are connecting with our audiences in more innovative and engaging ways than ever before."

Phillips said he's always understood and valued the ROI that news media delivers and the emotional connection these outstanding brand properties have with their audiences.

"I’m thrilled to be joining the team at News," he said. “The reach and engagement that News’ brands have cannot be matched, so to be given the opportunity to work with them is a really exciting prospect. Damian has given me some insight into the great projects coming up, so I can’t wait to get started."

He is set to commence his new role with News Corp on 20 June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu



Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

Chris B

Bringing community thinking to Optus' customer service team

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in