​News Corp confirms former Woolworths marketer as new CMO

The well-known marketing executive lands his new role after a swift departure from the supermarket giant

News Corp Australia’s managing director of metro and regional publishing Damian Eales announced the appointment of former Woolworths and Coles marketing executive Tony Phillips as the company’s new chief marketing officer.

Last year, Phillips announced his resignation from his position as Woolworths’ first CMO just one year into the role. The decision came weeks after Woolworths suffered a social media backlash for its Anzac Day campaign, which was subsequently withdrawn.

Turning over a new leaf, Phillips will soon report to News Corp’s managing director of metropolitan and regional newspapers and will be responsible for News Corp Australia’s national marketing initiatives. He will work on the development and launch of new products and brands and will also work closely with the company’s business units to drive audience and advertising revenues.

With over 18 years’ industry experience, Phillips began his career at Melbourne-based production company, JC Williamson Productions, run by iconic entertainment businessman, Kenn Brodziak, known for bringing the Beatles to Australia in 1964. Phillips started as an office boy before being made manager of the show, They Are Playing Our Song, in Sydney at age 21.

Phillips spent eight years with JC including six years as a tour manager, and managed Peter Allen’s 1980s Australian tour, before taking on various advertising and marketing roles at George Patterson, Grey Advertising, Clemenger Direct and AdTown.

Prior joining Woolworths in 2014, Phillips was the general manager of marketing and communications for Coles. He spent seven years at Coles overseeing key marketing and advertising campaigns while building a strong media strategy with MasterChef, My Kitchen Rules, and renegotiating the supermarket’s deal with the AFL and the Olympics.

“I’m delighted that Tony has agreed to join us. He has extensive experience at the highest levels both as a CMO and agency head," Eales said. “Tony joins us at an exciting time - total paid audience revenue is growing, digital subscription levels continue to increase strongly and we are connecting with our audiences in more innovative and engaging ways than ever before."

Phillips said he's always understood and valued the ROI that news media delivers and the emotional connection these outstanding brand properties have with their audiences.

"I’m thrilled to be joining the team at News," he said. “The reach and engagement that News’ brands have cannot be matched, so to be given the opportunity to work with them is a really exciting prospect. Damian has given me some insight into the great projects coming up, so I can’t wait to get started."

He is set to commence his new role with News Corp on 20 June.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu



Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Channelling climate positive design

As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.

Katja Forbes

Founder and chief, sfyte

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

If you want to know how to compose a thesis for a research paper correctly, you may visit a page from my profile. Here you can find a det...

Emily Walsh

Why negative messaging isn’t working for your brand

Read more

Nice to read the post. A good leader and an effective recruitment in top level is a must for smooth running business. Congrats..

Wollermann Business Brokers

Aus Post recruits tasks new CMO with building modern iconic brand

Read more

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

Read more

It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

Read more

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

Latest Podcast

More podcasts

Sign in