Cmo Appointment

Leadership

Chris Taylor new Movember chief experience officer

CMO 50 alumni, Chris Taylor, has been appointed chief experience officer at global men’s health charity, Movember and it comes after he spent three years at the Heart Foundation as its first CMO. He has also held senior marketing roles across a range of industries and brands, including Woolworths and Visa International, and has a strong focus on data and insights, innovation, user experience, loyalty, channel and product development.

Leadership

Flight Centre appoints new CMO

​The Flight Centre Travel Group (FLT) has appointed a new CMO. Kmart marketing executive, Joachim Holte, will take on the Flight Centre brand CMO position and will be responsible for leading the brand’s marketing and digital experience departments in Australia.

Leadership

​News Corp confirms former Woolworths marketer as new CMO

News Corp Australia’s managing director of metro and regional publishing Damian Eales announced the appointment of former Woolworths and Coles marketing executive​ Tony Phillips as the company’s new chief marketing officer. ​

Leadership

Diageo Australia confirms new CMO

Premium drinks distributor, Diageo Australia, has confirmed Adam Ballesty as its marketing and innovation director following a four-month secondment to the role.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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