NBL appoints Davenport as general manager of marketing

Former Officeworks marketer moving to NBL

Officeworks' national advertising and communications manager, Simon Davenport, has a new role as general manager of marketing for the National Basketball League (NBL).

Davenport has headed advertising and communications at Officeworks for the past six years. Prior to this he held senior marketing positions at Boost Juice and Kmart.

He is replacing Chris Reeves, who left the role in September last year to become marketing and communications manager for REA group after 10 months. 

Davenport said he was looking forward to joining the NBL during an exciting period of growth for Australian basketball. 

“The NBL has gone from strength to strength since Larry Kestelman took over majority ownership in the 2015/16 season and it is on a strong upward trajectory,” he said.

“This season alone it has broken more attendance records, enjoyed strong growth in its broadcast audience and the NBL has now has established itself as a premier entertainment product and one of the best leagues in the world outside of the NBA. "With record participation levels and huge interest in the game, there couldn’t be a better time to join the NBL.”

Davenport will be responsible for growing the NBL brand through marketing and promotions to encourage more fans and players to follow, and get involved in the game. He will start his new role at the NBL on March 4.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in