How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
NBL appoints Davenport as general manager of marketing
Former Officeworks marketer moving to NBL
Officeworks' national advertising and communications manager, Simon Davenport, has a new role as general manager of marketing for the National Basketball League (NBL).
Davenport has headed advertising and communications at Officeworks for the past six years. Prior to this he held senior marketing positions at Boost Juice and Kmart.
He is replacing Chris Reeves, who left the role in September last year to become marketing and communications manager for REA group after 10 months.
Davenport said he was looking forward to joining the NBL during an exciting period of growth for Australian basketball.
“The NBL has gone from strength to strength since Larry Kestelman took over majority ownership in the 2015/16 season and it is on a strong upward trajectory,” he said.
“This season alone it has broken more attendance records, enjoyed strong growth in its broadcast audience and the NBL has now has established itself as a premier entertainment product and one of the best leagues in the world outside of the NBA. "With record participation levels and huge interest in the game, there couldn’t be a better time to join the NBL.”
Davenport will be responsible for growing the NBL brand through marketing and promotions to encourage more fans and players to follow, and get involved in the game. He will start his new role at the NBL on March 4.
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