NBL appoints Davenport as general manager of marketing

Former Officeworks marketer moving to NBL

Officeworks' national advertising and communications manager, Simon Davenport, has a new role as general manager of marketing for the National Basketball League (NBL).

Davenport has headed advertising and communications at Officeworks for the past six years. Prior to this he held senior marketing positions at Boost Juice and Kmart.

He is replacing Chris Reeves, who left the role in September last year to become marketing and communications manager for REA group after 10 months. 

Davenport said he was looking forward to joining the NBL during an exciting period of growth for Australian basketball. 

“The NBL has gone from strength to strength since Larry Kestelman took over majority ownership in the 2015/16 season and it is on a strong upward trajectory,” he said.

“This season alone it has broken more attendance records, enjoyed strong growth in its broadcast audience and the NBL has now has established itself as a premier entertainment product and one of the best leagues in the world outside of the NBA. "With record participation levels and huge interest in the game, there couldn’t be a better time to join the NBL.”

Davenport will be responsible for growing the NBL brand through marketing and promotions to encourage more fans and players to follow, and get involved in the game. He will start his new role at the NBL on March 4.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in