Former Officeworks marketer moving to NBL
Officeworks' national advertising and communications manager, Simon Davenport, has a new role as general manager of marketing for the National Basketball League (NBL).
Davenport has headed advertising and communications at Officeworks for the past six years. Prior to this he held senior marketing positions at Boost Juice and Kmart.
He is replacing Chris Reeves, who left the role in September last year to become marketing and communications manager for REA group after 10 months.
Davenport said he was looking forward to joining the NBL during an exciting period of growth for Australian basketball.
“The NBL has gone from strength to strength since Larry Kestelman took over majority ownership in the 2015/16 season and it is on a strong upward trajectory,” he said.
“This season alone it has broken more attendance records, enjoyed strong growth in its broadcast audience and the NBL has now has established itself as a premier entertainment product and one of the best leagues in the world outside of the NBA. "With record participation levels and huge interest in the game, there couldn’t be a better time to join the NBL.”
Davenport will be responsible for growing the NBL brand through marketing and promotions to encourage more fans and players to follow, and get involved in the game. He will start his new role at the NBL on March 4.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs