Thousands of footy fans got into a rather different kind of digital spirit during this year’s Optus WA Football League (WAFL) Grand Final on 1 October.

Heightened consumer demand to connect authentically around cultural conversations as well as tentpole TV moments are triggering strong growth in the number of brands investing marketing dollars into Twitter globally and locally.

Optus Sports has struck a deal with supply-side adtech platform vendor, Magnite, as its preferred digital advertising partner as it looks to strengthen its position as a broadcast video on-demand (BVOD) provider.

Amaysim will remain as a standalone brand following Optus’ acquisition of the mobile virtual network operator for $250 million.The news comes as AGL launches its own first mobile brand, taking advantage of the Optus network.

In the race to make interactions digital, one aspect of transacting has remained stubbornly troublesome – identity.

Another new telco brand has hit the virtual shelves this week, with the launch of gomo, billed as a low-cost mobile provider, which is backed by Optus.

Seamless and frictionless end-to-end customer journeys through automation and bots is the end game for Optus VP of digital consumer, Vaughan Paul, as he works to respond to customers engaging more online and digitally.

The industry is warning brands to think twice about the way they approach digital marketing after Optus received Australia’s second-largest infringement notice for spamming customers with email and SMS marketing messaging.

​Optus has launched a new digital inclusion initiative, Donate Your Data, with the aim of helping bridge the digital divide for young Australians living in poverty.

Helping dispel confusion around what the 5G network delivers to consumers is the motivation behind Optus’ first 5G network campaign.

Ask a consumer, and you're likely to hear telcos are not particularly good at customer experience (CX). However, Optus is making the effort to change all that.

More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.

Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.

It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.

Consumer expert and former marketing function leader, Vicki Brady, has been appointed CFO and head of strategy for Telstra.

Seven West Media chief digital officer, Clive Dickens, will leave the organisation to join Optus, a move triggering a series of leadership digital, technology and content leadership changes at the ASX-listed SWM group.

​Former BRICKX and Amaysim marketer, Andrew Balint, has been appointed as the CMO of rideshare platform, Ola, for Australia and New Zealand.

​Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.

There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.

All the latest martech, adtech and customer technology news from engaged:BDR, Optus, Microsoft, Gaze, Act-On Software and Criteo.

Understanding customers is key to driving a successful business strategy in the age of digital disruption, according to ANZ’s group executive of digital banking, Maile Carnegie, who spoke at today’s Australian-Israel Chamber of Commerce (AICC) event in Sydney.