Amaysim

Leadership

Leadership tips for helping women CMOs getting ahead

In the wake of International Women’s Day, there was a lot of talk about how women need to forge ahead in their careers. CMO had the opportunity to talk to a number of marketers about how they got ahead in their careers and the top lessons they learnt along the way - lessons to benefit all those looking to make their careers in marketing.

Measurement & Analytics

Food for thought: Transforming customer service and support

Technology and data are transforming customer service support in unprecedented ways, making the pursuit of it a strategic priority for CMOs. In our latest Food for Thought series we asked leading marketers: What ways are technology and data transforming customer service and support?

Leadership

CMO interview: How Amaysim built its customer credentials as a challenger brand

Having built his CMO credentials in startups across Australia and Europe, Amaysim’s Christian Magel has a wealth of knowledge about building brands, consumer experiences and a customer base. But he’s also one of the first to point out a modern marketing leader can’t sit in their silo and expect to succeed.

Social Media

How to prove social media’s worth in the marketing mix

With most marketing programs today, being able to position and then prove the success of our efforts is vital for not only informing other business decisions and engagement strategies but also showcasing marketing’s impact. Social media is no different: Understanding how platforms like Facebook, Twitter or Instagram are affecting what we do as brands is increasingly important as these become the communication channels of choice for consumers.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in