A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Essie Wake leads the marketing team at the OOH giant
Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, out-of-home (OOH) company, JCDecaux, has announced a new sales and marketing leadership structure.
Current chief marketing officer, Essie Wake, leads the marketing team, while the sales team is now led by chief commercial officer, Max Eburne.
JCDecaux Australia and New Zealand CEO, Steve O’Connor, announced a new leadership team for the combined JCDecaux and APN Outdoor businesses in November, following the $1.12 billion acquisition of APN Outdoor by the French OOH giant.
The CMO at JCDecaux, Wake, was appointed CMO of the joint businesses. Wake joined JCDecaux in 2011, and was previously marketing director. She has a 19-year career in the media industry, and prior to joining JCDecaux was research and strategy director with Initiative.
Wake replaced Charlotte Valente, who left APN Outdoor in October after only nine months.
The new appointments include Cristina Smart, who has been appointed head of data innovation and audience insight, and oversees the expanding national insights team for strategic sales support, and manages a team of data analysts with an eye on future data innovation and development.
Ashley Taylor is the head of creative solutions, and leads the expanded creative solutions team to deliver creative executions for advertisers.
Marie Norman is head of product and brand marketing and leads a newly created team of product marketing specialists and is also responsible for brand strategy and creative services.
Wake said: “The new marketing team is committed to cementing the JCDecaux brand and its global market leadership position in the Australian and New Zealand markets, as well as working hand in hand with the sales team to deliver the most outstanding and strategic Out-of-Home solutions and in-depth audience insights through data analytics.”
All appointments are effective immediately.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system