JCDecaux announces new marketing leadership structure

Essie Wake leads the marketing team at the OOH giant

Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, out-of-home (OOH) company, JCDecaux, has announced a new sales and marketing leadership structure.

Current chief marketing officer, Essie Wake, leads the marketing team, while the sales team is now led by chief commercial officer, Max Eburne.

JCDecaux Australia and New Zealand CEO, Steve O’Connor, announced a new leadership team for the combined JCDecaux and APN Outdoor businesses in November, following the $1.12 billion acquisition of APN Outdoor by the French OOH giant.

The CMO at JCDecaux, Wake, was appointed CMO of the joint businesses. Wake joined JCDecaux in 2011, and was previously marketing director. She has a 19-year career in the media industry, and prior to joining JCDecaux was research and strategy director with Initiative. 

Wake replaced Charlotte Valente, who left APN Outdoor in October after only nine months.

The new appointments include Cristina Smart, who has been appointed head of data innovation and audience insight, and oversees the expanding national insights team for strategic sales support, and manages a team of data analysts with an eye on future data innovation and development. 

Ashley Taylor is the head of creative solutions, and leads the expanded creative solutions team to deliver creative executions for advertisers.

Marie Norman is head of product and brand marketing and leads a newly created team of product marketing specialists and is also responsible for brand strategy and creative services.  

Wake said: “The new marketing team is committed to cementing the JCDecaux brand and its global market leadership position in the Australian and New Zealand markets, as well as working hand in hand with the sales team to deliver the most outstanding and strategic Out-of-Home solutions and in-depth audience insights through data analytics.”

All appointments are effective immediately.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

Read more

It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

Read more

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

Read more

Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

Read more

Latest Podcast

More podcasts

Sign in