New CMO following deal closure
JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.
New JCDecaux Australia and New Zealand CEO, Steve O’Connor, announced the new leadership team for the combined JCDecaux and APN Outdoor businesses, following the successful closing of the APN and JCDecaux deal yesterday.
Current CMO at JCDecaux, Essie Wake, has been appointed CMO of the joint businesses. Wake, who joined JCDecaux in 2011, was previously marketing director. She has a 19-year career in the media industry, and prior to joining JCDecaux was research and strategy director with Initiative.
Currently COO at APN Outdoor, Andrew Hines, is the new COO of both businesses. Chief commercial officer, Max Eburne, will have a focus on all advertiser and agency revenue, and the chief strategy and innovation officer is now Jeremy Howe.
“I am confident that we have the right combination of talent, skills and experience in our new leadership team who will now work together to create a market leading Out-of-Home company in Australia and New Zealand,” O’Connor said.
“As the world’s largest Out-of-Home advertising company, we can bring all the benefits a global brand can offer and, with the addition of APN Outdoor’s scale and expertise, behave like the market leader that we are. The leadership team and I will work closely to combine our talent, capabilities, products and technology to deliver our clients a world-class offering.”
JCDecaux made a $1.09 billion bid for the APN Outdoor Group on 21 June this year. The deal was conditional on APN dropping its bid for fellow OOH player, Adshel, which had been lodged in May, just days after oOh!media placed its own $470 million bid in for Adshel.
JCDecaux then announced it would acquire ASX-listed APN Outdoor Group in a deal worth $1.12 billion.
The Australian Competition and Consumer Commission (ACCC) gave the green light to both oOh!media’s acquisition of Adshel, and JCDecaux SA's acquisition of APN Outdoor Group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club