New CMO following deal closure
JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.
New JCDecaux Australia and New Zealand CEO, Steve O’Connor, announced the new leadership team for the combined JCDecaux and APN Outdoor businesses, following the successful closing of the APN and JCDecaux deal yesterday.
Current CMO at JCDecaux, Essie Wake, has been appointed CMO of the joint businesses. Wake, who joined JCDecaux in 2011, was previously marketing director. She has a 19-year career in the media industry, and prior to joining JCDecaux was research and strategy director with Initiative.
Currently COO at APN Outdoor, Andrew Hines, is the new COO of both businesses. Chief commercial officer, Max Eburne, will have a focus on all advertiser and agency revenue, and the chief strategy and innovation officer is now Jeremy Howe.
“I am confident that we have the right combination of talent, skills and experience in our new leadership team who will now work together to create a market leading Out-of-Home company in Australia and New Zealand,” O’Connor said.
“As the world’s largest Out-of-Home advertising company, we can bring all the benefits a global brand can offer and, with the addition of APN Outdoor’s scale and expertise, behave like the market leader that we are. The leadership team and I will work closely to combine our talent, capabilities, products and technology to deliver our clients a world-class offering.”
JCDecaux made a $1.09 billion bid for the APN Outdoor Group on 21 June this year. The deal was conditional on APN dropping its bid for fellow OOH player, Adshel, which had been lodged in May, just days after oOh!media placed its own $470 million bid in for Adshel.
JCDecaux then announced it would acquire ASX-listed APN Outdoor Group in a deal worth $1.12 billion.
The Australian Competition and Consumer Commission (ACCC) gave the green light to both oOh!media’s acquisition of Adshel, and JCDecaux SA's acquisition of APN Outdoor Group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...
PRO IT MELBOURNE
Cultivating engaging content in Account-based Marketing (ABM)
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line