Myer appoints first chief customer officer
Geoff Ikin, Tourism Australia’s general manager, global media, PR and social, has left the organisation to become chief customer officer at Myer.
The new role at Myer will bring together key customer facing functions including online, marketing, and advertising.
The announcement follows a swathe of executive cuts in August at the embattled retailer, including executive GM of marketing and customer, Louise Pearson.
Myer removed 30 positions from its executive and senior management team following a review of the support office.
The cuts came less than six months after the group lost its CEO, Richard Umbers, and its chairman, Garry Hounsell, took up the reins, announcing his intention to shake-up the ranks in order to lift Myer’s game.
Myer CEO, John King, said Ikin brings considerable skills, knowledge and expertise to this new role and is committed to putting customers first through all of Myer’s customer facing channels.
“Geoff’s career has been all about the customer. Through this new structure, he will ensure that we continue to build and grow our multi-channel offering including our MYER one loyalty program as well as delivering the best possible marketing and advertising to promote our brands and offers to our customers,” he said.
Myer recently resurrected its ‘My Store’ campaign once again in an attempt to turn around its fortunes.
Myer had a near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands. Myer’s sales in the financial year were down 3.2 per cent to $3.1 billion, leading to a loss of $486 million compared to the previous financial year.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...
Paul Scott
How to design for a speculative future - Customer Design - CMO Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?