Marketing and brand leader joins from Menulog
Oaks Hotels and Resorts has brought on a new director of brand and marketing for its Minor Hotels group as one of two fresh executive appointments.
Melissa Rodrigues joins the group after two-and-a-half years as head of brand and marketing communications for ecommerce ordering platform, Menulog, where she was tasked with its brand refresh. Prior to this, she worked at Carnival Australia, overseeing the P&O Cruise brand.
Across her marketing career, Rodrigues has also held brand and marketing roles with Qantas, Telstra and Nine.
She joins the Oaks group has director of brand and marketing for Minor Hotels across A/NZ, a group of hotel brands including Oaks, Avani, Tivoli, NH and elewana collection. It’s a role that sees Rodrigues developing strategic brand and tactical marketing plans locally in line with global direction, and overseeing digital, brand PR, loyalty and creative functions. She’s based in Sydney.
Alongside Rodrigues, Oaks has also confirmed John Thompson as its new head of commercial for Minor Hotels in A/NZ. The role is responsible for business growth and commercial strategy.
Thompson joins Oaks from InterContinental Hotel Group, where he looked after commercial strategy for more than 20 properties in England and Scotland. He boasts of more than 20 years in the hotel and hospitality sector.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia