A new survey of CMOs has found just 15 per cent can quantitatively illustrate the ROI impact of social media on their business.

This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall.

Yahoo has redesigned its Sports, Movies, Music, TV, omg, Games and Weather sites with a more consistent look and some personalized tools, the company said Tuesday.

Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.

Prepare to have your mind blown: This weekend, the creator of the popular AdBlock software--which kills the ads you'd normally see while trawling the Web--launched a crowdfunding campaign to pay for ads encouraging people to use AdBlock and block Internet ads.

ASX-listed mobile payments company, Mint Wireless (ASX:MNW), has appointed its first chief marketing officer (CMO) as part of a swathe of executive appointments aimed at escalating the company’s growth in Australia and Europe.

Salesforce.com's next CRM (customer relationship management) software release will contain a slew of new features, with many focused on the Chatter collaboration and messaging tool as well as customer service, according to a set of official release notes.

Mobile marketing budgets are expected to rise sharply in the next year as brands look to capitalise on what has become an increasingly preferred channel choice for consumers.

From mundane 2D devices, integrated cameras in laptops and tablets in the future will change into powerful 3D tools that can sense movement, track emotion, and even monitor reading habits of children, according to Intel.

The Internet reacted to the news that Microsoft CEO Steve Ballmer plans to retire within 12 months as might have been expected – with a flurry of jeers, opprobrium and the occasional heartfelt farewell.

Apple has been negotiating directly with TV content providers, rather than cable companies, as part of a new strategy that aims to enable the company to launch its widely speculated Apple Television product.

An accumulation of perceived missteps under Steve Ballmer's leadership may have hit a tipping point this year, leading to Friday's groundshaking announcement that Bill Gates' former right hand and heir, as well as Microsoft's fiercest cheerleader, will step down as CEO within the next 12 months.

Nine in 10 marketing and IT executives believe collaboration between their two functions is not up to scratch despite the increased need for both sides to join forces in the digital age, a new reports has found.

Waitrose is considering using mobile phone GPS technology to know when customers are close to stores to pick up online shopping orders.

For the first time since 2011, Yahoo topped Internet behemoth Google in Web traffic last month, according to Internet tracker comScore Inc.

The current generation of teenagers seems willing to share anything on social media, but cares more about privacy than you think, according to a recent Pew study.

Nearly one in four browsers are now armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said today

CMOs need a deep understanding of their product portfolio, to embrace data-based decision making, and know as much about technology as the CIO to succeed in the new customer age, the CMO of SAS claims.

Software AG is adding mashup and real-time analytic capabilities to its lineup with the acquisition of JackBe. Terms of the deal, which was announced Thursday, were not disclosed.

A successful omni-channel strategy is an organisation-wide change that requires solid technology foundations and a clear strategic roadmap incorporating the ideas and support of the entire business.