Despite their obvious importance, digital and social remain distinct activities within many marketing teams. But CMOs must integrate these channels into the one customer journey if they’re to remain at the top of their game, Adobe’s digital chief claims.

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce software vendor Hybris.

There's no shortage of speculation about why Amazon founder Jeff Bezos is buying the Washington Post. It could be for access to local news, content deals involving the Amazon Kindle, political self-interest or even ego.

Marketers who use last ad attribution to measure Facebook’s brand impact as part of a multi-channel campaign are devaluing the social network’s impact and making flawed marketing decisions, a new report claims.

The CSIRO has created a new research department that will focus on computational and information sciences.

A rising percentage of older adults are using social networking sites like Facebook, Twitter and Google+ too, according to a Pew study.

Facebook has secured Google’s former vice-president of consumer marketing, Gary Briggs, as its first global CMO.

Marketers often talk about the distinction between consumer and B2B marketing when it comes to tactics and strategy, as well as individual background. Yet what leaders on both sides of the fence usually share is a history of roles in product management and marketing.

The Northern Territory Government is giving $1 million to tourism business operators for digital marketing activities in a bid to draw more visitors to the region.

Twitter has revised its guidelines around abusive behavior following bomb and rape threats made against several prominent female users of the service in the U.K.

Successful business leaders of the future don’t have all the answers and embrace authenticity, innovation, and an emotional connection with their staff, a panel of business and innovation advisors claims.

A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.

A lack of technology, skills and senior management support are hindering advancements to the online customer experience across Australian organisations, according to new research.

On the eve of ADMA's annual Global Forum, the marketing chief talks to CMO about its 'Our food, your questions' campaign, engaging customers in the social sphere and data analytics versus creativity

The Commonwealth Bank's Wired for Wonder conference kicked off yesterday, bringing together CBA staff, customers and a diverse collection of speakers from technology and art backgrounds, and those who straddle the two.

Get ready for a whole lot more Facebook content to start appearing around the Web. The social network kicked off a new program Wednesday that lets websites embed public Facebook posts on their own Web pages.

Social networks are becoming a dime a dozen. Most are endless variations of the same social sharing theme, and few of them are interesting. But Hi is different. In the social-startup Mad Libs game--"It's like Airbnb for boats" or "It's like Twitter for cats"--Hi is like Instagram for writers.

There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.

If you want to make your way to the top in business, it pays to play to your strengths. That has certainly been the plan for Intel’s MD and former marketer, Kate Burleigh, although the starting point for her journey up the executive ladder was an unusual one.

An Ernst & Young report says that text analytics and voice-recognition software can help customer-service reps solve problems instead of trying to cross-sell an unhappy caller.