Industry pundits and branding agencies have labelled Apple’s launch of high-end and low-end iPhone devices as inevitable to broadening its customer appeal, but are less convinced on whether the company can retain its premium and innovative brand image.

Adobe has added a sixth integrated pillar to its Marketing Cloud portfolio aimed at cross-channel campaign management.

Tablet shipments will surpass desktop and laptop PCs in the fourth quarter of 2013, IDC predicted Wednesday.

Purchasing time horizon is the most valuable additional data point for B2B marketers looking to improve their lead generation activity in the SMB space, according to a new report.

For the first time since it redefined the smartphone market in 2007 with the launch of the iPhone, Apple will sell two distinctly different versions of the handset intended to attract consumers in different markets.

SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.

Gamification is winning over the corporate sector as a toolkit for motivating the next generation of consumers and users. But it’s the potential of gamification and big data together that is getting industry pundits increasingly excited.

Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop.

Instagram is unstoppable. The photo-sharing app added 20 million users over the last two and a half months, growing from 130 million to 150 million monthly active budding photographers since introducing video.

News Corp Australia has promoted its strategic partnership director, Damian Eales, to group director of marketing following the departure of Corin Dimopoulos.

As a small wine marketer in Australia since 2010, Virgin Wines has been heavily reliant on digital marketing to build its brand position and sales.

Companies continue to focus on acquiring customers and fail to invest in relationship marketing despite the fact that customer retention is more valuable, a new survey claims.

Linkett is redefining "TV advertising". The Canadian company has created a digital signage solution that detects a shopper walking by a TV and lures them to stop and interact with ads by offering them content they can grab with their phone.

When we think of great marketing, we tend to visualise consumer brands like Coca-Cola or Nike. So it’s no surprise that a defence stalwart like BAE Systems hasn’t previously thought marketing necessary.

B2B marketers are gaining proficiency in measuring marketing’s impact on the business, yet most top corporate executives still aren’t relying on their performance results to make strategic decisions.

Our look at the lineup of Samsung hardware – including the industry's first smartwatch.

Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts.

Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.

Searching through Twitter's archive of tweets can be frustrating -- they are sorted on the site by Twitter's own algorithms, and older tweets tend to get buried. Google? Forget it. Topsy, an analytics company, wants to do it better.

In bizarre circumstances, Google has announced that the next version of Android will be called KitKat, and not Key Lime Pie as previously thought. So what does it mean for Android and KitKat?