SAP buying KXEN for predictive analytics

The deal gives SAP user-friendly predictive capabilities

SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.

Predictive analytics has a different goal than traditional BI (business intelligence) software. Rather than generating reports and dashboards off stores of business data, predictive analytics uses statistical models to search for correlations and patterns that might offer clues about customer behavior, market trends and other areas.

KXEN's tools are designed to be friendly for business users analysts and will complement SAP's existing predictive analytics offering, the company said in a statement.

In addition, KXEN can help companies put predictive analytic capabilities into users' hands with less involvement from IT, thanks to a semantic layer it has developed, according to its website.

"In a nutshell, power users define a broad set of reusable business components, called analytical records, which can be applied over and over again to automatically create the analytical data sets used for modeling," a description on the site states.

SAP plans to align the KXEN technology with its line of on-premises ERP (enterprise resource planning) applications, as well as its SaaS (software as a service) portfolio and HANA in-memory database, according to the announcement.

Why predictive analytics matters
The keys to smarter data anlaytics
How predictive analytics is tackling customer attrition at AMEX

All told, the deal will give SAP more tools to compete with other predictive analytics vendors, including SAS Institute, IBM and Oracle.

"We expect the market for big data predictive analytics solutions to be vibrant, highly competitive, and flush with new entrants over the next three years," states a Forrester Research report issued earlier this year. Competitive battle lines will center on which vendors can deliver the best data handling, easiest-to-use tools, and the widest choice of analytic algorithms, the report adds.

The KXEN acquisition is expected to close by the end of this year. Terms of the deal were not disclosed.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in