SAP buying KXEN for predictive analytics

The deal gives SAP user-friendly predictive capabilities

SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.

Predictive analytics has a different goal than traditional BI (business intelligence) software. Rather than generating reports and dashboards off stores of business data, predictive analytics uses statistical models to search for correlations and patterns that might offer clues about customer behavior, market trends and other areas.

KXEN's tools are designed to be friendly for business users analysts and will complement SAP's existing predictive analytics offering, the company said in a statement.

In addition, KXEN can help companies put predictive analytic capabilities into users' hands with less involvement from IT, thanks to a semantic layer it has developed, according to its website.

"In a nutshell, power users define a broad set of reusable business components, called analytical records, which can be applied over and over again to automatically create the analytical data sets used for modeling," a description on the site states.

SAP plans to align the KXEN technology with its line of on-premises ERP (enterprise resource planning) applications, as well as its SaaS (software as a service) portfolio and HANA in-memory database, according to the announcement.

Why predictive analytics matters
The keys to smarter data anlaytics
How predictive analytics is tackling customer attrition at AMEX

All told, the deal will give SAP more tools to compete with other predictive analytics vendors, including SAS Institute, IBM and Oracle.

"We expect the market for big data predictive analytics solutions to be vibrant, highly competitive, and flush with new entrants over the next three years," states a Forrester Research report issued earlier this year. Competitive battle lines will center on which vendors can deliver the best data handling, easiest-to-use tools, and the widest choice of analytic algorithms, the report adds.

The KXEN acquisition is expected to close by the end of this year. Terms of the deal were not disclosed.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in