A smartphone app would relay the customer's geographic position so staff could prepare the order
Waitrose is considering using mobile phone GPS technology to know when customers are close to stores to pick up online shopping orders.
The Daily Telegraph says Waitrose may use the technology as part of its click and collect offering, which sees customers ordering their groceries then driving to a store to pick them up.
Sources have told the paper that a smartphone app would relay the customer's geographic position so staff could prepare the order.
Such a system could also be used for a location-based shopping platform, which would enable registered Waitrose customers to be sent offers or coupons when they came near a store.
Waitrose told the paper that as yet there were no firm plans to trial GPS technology for click and collect, but that it was one of a number of ideas being studied to improve customer service.
A Waitrose spokeswoman told the Telegraph: "We are always looking at ways to personalise the shopping experience when a customer places an online order.
"This could include the delivery of real time updates and recognition of when a customer comes within the vicinity of one of our shops."
Waitrose currently allows customers to pick up food ordered online at around 160 outlets.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19