A smartphone app would relay the customer's geographic position so staff could prepare the order
Waitrose is considering using mobile phone GPS technology to know when customers are close to stores to pick up online shopping orders.
The Daily Telegraph says Waitrose may use the technology as part of its click and collect offering, which sees customers ordering their groceries then driving to a store to pick them up.
Sources have told the paper that a smartphone app would relay the customer's geographic position so staff could prepare the order.
Such a system could also be used for a location-based shopping platform, which would enable registered Waitrose customers to be sent offers or coupons when they came near a store.
Waitrose told the paper that as yet there were no firm plans to trial GPS technology for click and collect, but that it was one of a number of ideas being studied to improve customer service.
A Waitrose spokeswoman told the Telegraph: "We are always looking at ways to personalise the shopping experience when a customer places an online order.
"This could include the delivery of real time updates and recognition of when a customer comes within the vicinity of one of our shops."
Waitrose currently allows customers to pick up food ordered online at around 160 outlets.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia