Amazon lets developers make money by selling physical goods from Android apps

The Mobile Associates API integrates Amazon's store with mobile apps

Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.

When using the new API, developers earn up to 6 percent on qualifying in-app customer purchases while allowing their users to buy and receive goods through Amazon's 1-Click checkout and Prime shipping, the company said Tuesday.

Developers can, for example, sell a toy version of one of the characters in a game and then automatically enable users to play as that same character or if the app is about improving nutrition over time they can offer health-related products like vitamins and supplements, Amazon said.

When a customer makes a purchase from within an app the merchandise is presented with a dialog box showing product details and cost. The customer can then complete the purchase using 1-Click and the items are shipped directly from Amazon to the user, according to the retailer.

To integrate, developers first have to initialize the Mobile Associates API, and tell Amazon what they're selling. Developers can choose to supply a specific set of ASINs (Amazon Standard Identification Number), search terms, or use the Amazon Product Advertising API to query a list of ASINs and product information, according to Amazon.

To help users get started, Amazon posted a start guide, sample code, and documentation on its developer website.

Amazon has in the last couple of months stepped up its developer push in a number of different ways.

Earlier this month, Amazon Web Services announced Simple Notification Service with Mobile Push, which the company pitched an easier way for developers to add notifications than previously has been possible. Using one API, developers can send notifications to iOS and Android-based devices, including Amazon's own Kindle Fire tablets.

Developers can now also submit Web apps and offer them alongside native Android-based programs on Amazon's Appstore.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in