Amazon lets developers make money by selling physical goods from Android apps

The Mobile Associates API integrates Amazon's store with mobile apps

Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.

When using the new API, developers earn up to 6 percent on qualifying in-app customer purchases while allowing their users to buy and receive goods through Amazon's 1-Click checkout and Prime shipping, the company said Tuesday.

Developers can, for example, sell a toy version of one of the characters in a game and then automatically enable users to play as that same character or if the app is about improving nutrition over time they can offer health-related products like vitamins and supplements, Amazon said.

When a customer makes a purchase from within an app the merchandise is presented with a dialog box showing product details and cost. The customer can then complete the purchase using 1-Click and the items are shipped directly from Amazon to the user, according to the retailer.

To integrate, developers first have to initialize the Mobile Associates API, and tell Amazon what they're selling. Developers can choose to supply a specific set of ASINs (Amazon Standard Identification Number), search terms, or use the Amazon Product Advertising API to query a list of ASINs and product information, according to Amazon.

To help users get started, Amazon posted a start guide, sample code, and documentation on its developer website.

Amazon has in the last couple of months stepped up its developer push in a number of different ways.

Earlier this month, Amazon Web Services announced Simple Notification Service with Mobile Push, which the company pitched an easier way for developers to add notifications than previously has been possible. Using one API, developers can send notifications to iOS and Android-based devices, including Amazon's own Kindle Fire tablets.

Developers can now also submit Web apps and offer them alongside native Android-based programs on Amazon's Appstore.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Sign in