Amazon lets developers make money by selling physical goods from Android apps

The Mobile Associates API integrates Amazon's store with mobile apps

Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.

When using the new API, developers earn up to 6 percent on qualifying in-app customer purchases while allowing their users to buy and receive goods through Amazon's 1-Click checkout and Prime shipping, the company said Tuesday.

Developers can, for example, sell a toy version of one of the characters in a game and then automatically enable users to play as that same character or if the app is about improving nutrition over time they can offer health-related products like vitamins and supplements, Amazon said.

When a customer makes a purchase from within an app the merchandise is presented with a dialog box showing product details and cost. The customer can then complete the purchase using 1-Click and the items are shipped directly from Amazon to the user, according to the retailer.

To integrate, developers first have to initialize the Mobile Associates API, and tell Amazon what they're selling. Developers can choose to supply a specific set of ASINs (Amazon Standard Identification Number), search terms, or use the Amazon Product Advertising API to query a list of ASINs and product information, according to Amazon.

To help users get started, Amazon posted a start guide, sample code, and documentation on its developer website.

Amazon has in the last couple of months stepped up its developer push in a number of different ways.

Earlier this month, Amazon Web Services announced Simple Notification Service with Mobile Push, which the company pitched an easier way for developers to add notifications than previously has been possible. Using one API, developers can send notifications to iOS and Android-based devices, including Amazon's own Kindle Fire tablets.

Developers can now also submit Web apps and offer them alongside native Android-based programs on Amazon's Appstore.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in