People will one day depend on wearable computers to monitor not just their activities but a myriad of data about their health, making the devices basically like a sixth sense.
Digital Marketing
Utilising big data to identify a range of personalised ‘next best offers’ for customers has helped deliver $22 million to Westpac’s bottom line, its head of customer relationship management reports.
Leadership
The Iconic’s chief executive officer, Patrick Schmidt, has highlighted the importance of driving and measuring customer loyalty as it looks to take the next step as an online retail business.
Digital Marketing
Spending on online advertising has beaten free-to-air TV for the first time in Australia, according to a PricewaterhouseCoopers report sponsored by the Interactive Advertising Bureau (IAB).
Digital Marketing
Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.
Social Media
Think about it: Who should be allowed to see photos of you drunk?
Social Media
LinkedIn users who'd rather not receive job inquiries or other messages, or allow access to their profiles from certain other members, can now block them.
Digital Marketing
Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology.
Leadership
The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.
Social Media
The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.
Social Media
LinkedIn has opened up its publishing platform to all members and introduced a raft of new influencers to its content program.
What's the etiquette for using Google Glass in public? The answers aren't always obvious, so Google has provided some tips.
Leadership
Changing perceptions and products remains central to the journey car manufacturer Nissan has been on
Social Media
Facebook, in a major push to expand its business on smaller screens, has agreed to buy the mobile messaging app WhatsApp for $US16 billion.
Leadership
Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).
Leadership
When it comes to being a marketing chief these days, emphasis is often placed on the importance of an analytical, data-driven approach. But for Wotif Group’s general manager of marketing, Michael Betteridge, success comes from having the best of both science and art.
Social Media
When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.
Social Media
Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.
Leadership
NBN Co, the company responsible for rolling out Australia’s National Broadband Network, has confirmed the departure of its chief marketing officer, Kieren Cooney.
Digital Marketing
After spending billions to acquire a series of marketing-related software companies, Oracle is now undergoing the process of creating a unified suite it can take to battle against competing offerings from the likes of Salesforce.com and Microsoft.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
