Spider.io helps advertisers spot billions of fake ad views generated by networks of hijacked devices
Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology.
Google has been investing in ad fraud prevention for years, said Neal Mohan, Google's Display Advertising VP in a blog post on Friday. The company last year turned down millions of applications from sites looking to join its network because of suspected fraudulent activity, he said.
Now, Google will immediately include Spider.io's fraud detection technology in its video and display ads products to complement existing efforts, said Mohan.
Spider.io helps preventing display advertisers from being defrauded by networks of hijacked PCs, tablets and phones that generate billions of fake ad views, according to its website.
Currently there are two types of display advertising fraud being committed using hijacked Internet-enabled devices, according to Spider.io.
The first involves the attacker running fully automated browsers on the hijacked devices without the knowledge of the device owners. Those browsers visit ad-laden websites of the attacker's choosing and simulate mouse movements and ad clicks, Spider.io said.
The second type involves hijacking the browsing sessions of the device owners. That typically takes one of four forms, Spider.io said. The device owner's clicks could for instance be redirected to websites of the attacker's choosing, and the device owner may also be shown unexpected pop-up windows. Web pages may also be hidden in pop-under windows under the owners' active browser windows, and ads could be illegitimately injected into web pages ordinarily visited by the device owners.
The company's technology prevents hijacked PCs, tablets and phones from being used to defraud online advertisers by identifying the type of automated agent responsible for each individual ad request in real time, according to its website.
Google said it hopes its anti-fraud efforts will eventually improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer picture of what campaigns and media are truly delivering strong results.
Details of the deal where not disclosed in the blog post. Google did not immediately reply to a request for comment.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital
In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...
hill william
Predictions: 9 digital marketing trends for 2019
We're going to have more agencies than audiences soon!
cartercarter.com.au
JWT's Mirum digital agency ramps up Australian push
I think the key word here is 'caution' do you really have anything valuable to add. If not silence is a smart approach. Clients are smart...
internetmarketingconsultant
What Australia Day advertising says about brand purpose and cultural leadership