Former iiNet CMO joins Mindshare

Wendy Walker makes the switch to agency land with a new regional growth-focused role at Mindshare

The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.

Wendy Walker has been appointed regional chief growth officer and will be based in Singapore. She takes over from Kevin Rooney, who has moved into a new role as managing director for m/SIX Asia-Pacific.

Walker was most recently the chief marketing officer for iiNet for 18 months, and has more than 20 years of marketing experience including director- and management-level positions with Telstra, the MBF group (now Bupa) and Ansett Australia.

In a statement, Mindshare said Walker will work with the leadership team to improve top-line growth by building greater momentum around prospecting, pitching and selling the agency’s products and services to new and existing customers. She will also be responsible for overseeing Mindshare’s brand marketing and PR efforts across Asia-Pacific.

“I’m thrilled to have joined the Mindshare family and to have the opportunity to work with such a talented and diverse team across the region,” Walker said following her appointment.

“Having worked closely with agency partners throughout my career, I'm really looking forward to using my marketing experience to contribute to the Mindshare business and our clients.”

Mindshare chairman for Asia and CEO of growth markets, Ashutosh Srivastava, said Walker’s extensive experience as a senior marketer opened up new opportunities for the organisation.

“Her track record of identifying core customer insights and translating those into tangible strategies and results is an ability we plan to leverage across the business,” he said in the statement. “Having worked all her career on the client side, Wendy will no doubt add immense value to our new business prospecting and pitching process, given her understanding of what clients look for from an agency partner.”

Walker's appointment comes a week after Mindshare Singapore has announced a number of key changes to its senior management including two senior hires, Ivan Wong and Eileen Lai, to lead the agency’s key accounts. Charmaine Deng also moved to a senior management role working alongside CEO, Nick Seckold to drive a number of critical commercial initiatives.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in