Putting the emphasis on customer engagement and lifetime value rather than acquisition is key to future commercial growth, according to a leading customer experience expert.

SAP has struck a partnership to resell Adobe’s marketing technology platform in an effort to tackle the needs of both CMO and CIO for more data-driven, real-time customer management solutions.

Adobe has unveiled a raft of new personalisation and mobile management features across its Marketing Cloud solutions stack, along with better cross-platform integration, in a bid to shore up its position as an all-in-one marketing technology provider.

That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.

Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.

Content marketing is on the tip of most marketers’ tongues right now, but it wasn’t until a decision to implement a marketing automation solution that the team at LexisNexis understood why.

Microsoft promised to subject itself to a more rigorous process before searching through its customers' email accounts in the future after a recent legal case revealed that the company searched for evidence of theft of its trade secrets in a Hotmail account.

The benefits of Facebook as a platform for communication between organisations and their fans or followers is well established. But Australia’s largest private distance education provider is taking that one step further by using Facebook as a primary platform for supporting students.

The Privacy Amendment (Privacy Alerts) Bill is back on the government agenda after it had a first reading in the Senate this week.

The article in TIME is headlined "Google's Flu Project Shows the Failings of Big Data." However, critics says the real failing here is not with big data but with Google.

Only 10 per cent of senior marketers have strong alignment and synergy between functional heads when it comes to ensuring a single customer experience for their brand, new CMO Council research has found.

Chinese e-commerce giant Alibaba Group is investing US$215 million to acquire a minority stake and a seat in the board of Tango, a mobile messaging app from the U.S.

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Marketers increasingly adopting a data-driven approach should be wary of misleading or poor data, a leading analytics consultancy claims.

Authenticity is vital for brands in their quest to win over digital audiences and improve interaction, claims SBS CMO, Helen Kellie.

Google has kicked off an effort to bring Android to wearable devices, reminding everyone that the OS is not just for tablets and smartphones.

Adopting a united and lifecycle-based view of customers is the cornerstone of Audi’s plan to become the number one luxury car brand in Australia by 2020.

Why focusing on the human element of design is crucial to driving innovation and growth, according to IDEO senior partner, Owen Rogers.

Programmatic advertising platform vendor, AppNexus, has set-up shop in Australia and announced several local customers in a bid to drive growth across the Asia-Pacific region.

Customer centricity comes down to your people, organisational culture, and your ability to delight customers through innovation and service, the co-founders of Eventbrite claim.