Leaders must embrace empathy, courage and vulnerability if they’re to successfully transition their businesses from the industrial to human era.

Wearable computers "took a huge step forward" in 2013 and shipments of smartwatches and related devices will grow by 78 per cent a year until 2018, according to IDC said.

Data's role as the new natural resource for marketers was the theme of the day at this year's Association for Data-driven Advertising and Marketing (ADMA) Data Day at Sydney's Hilton Hotel

In space, they say, no one can hear you scream. Some marketers feel the same way about Facebook.

Continuing its run of digital marketer acquisitions, IBM has announced its purchase of Silverpop, which specializes in managing personally-customized Internet promotions.

The future for businesses is in customer insights and utilising data intelligence to fuel innovation and development, Lloyd Banking Group’s UK lead for interaction claims.

Nearly half of all Australian online shoppers would abandon a purchase if the brand experience online was poor, a new report claims.

Customer engagement is top of mind for increasing numbers of organisations, but it was apparent at the Customer360 Symposium that brands are finding it difficult to demonstrate and justify the value of these efforts in a way that resonates with executive leadership.

Presenting data visualisaiton in graphs for marketing people to easily understand can be improved through the use of colour and putting in key takeaway data, according to Sportsbet's head of online analytics, Tony Gruebner.

Australian pet supply retailer, Paws for Life, has appointed former Sony head of brand marketing to become its first chief marketing officer (CMO) as it looks to embark on its next phase of development.

Ensuring seamless integration between online/offline channels and staff lies at the heart of customer centricity for two Australian brands.

Efficiency is a requirement of business today but it is empathy and creativity that customers demand from organisations and that comes down to your culture, a leading corporate anthropologist claims.

Programmatic ad buying was supposed to bring clarity and efficiency to the process of planning and booking online display ad campaigns. So where did it all go wrong?

Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.

Big data has the ability to generate big opportunities for marketers, customers and wider society, but without organisational change we’ll all struggle to utilise it effectively.

KLM Dutch Royal Airlines is using social media to support its Meet & Seat boarding experience, which is designed to make it easy for passengers to connect with one another on flights, whether it's for business or social reasons.

CMOs can no longer live in a business silo and must find allies across the organisation, including the CIO, if they’re to meet the expectations of today’s customer.

Nine Entertainment’s Mi9 business has launched a data services division to give Australian clients access to its customer data, as well as new analytics, profiling and data-driven measurement services.

Amazon might not be first out of the gate with a streaming media box, but its new Fire TV device hints at bigger plans for reaching consumers in their living rooms.

Recognising customers regardless of channel, and engaging with them in a personalised and relevant way, has been a huge challenge for marketers. But thanks to a new campaign management platform and single view of the customer, these are becoming realities for US-based beauty products retailer, Ulta Beauty.