How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Woolworths names first CMO
Tony Phillips switches supermarkets to join Woolworths
Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.
The CMO role is a new operational role at Woolworths and is part of a restructure of the marketing division. For the position, Woolworths has chosen Tony Phillips, who spent seven years in various marketing positions at Coles.
Last year, Woolworths named Jess Gill as its head marketer, but the position was not called CMO but rather general manager of marketing.
With the addition of Phillips as CMO, Gill will become director of customer experience. In that role, which is also new for Woolworths, Gill will lead development of Woolworths’ brand strategy, format development including store design and layout, online customer experience and embedding deeper customer insights throughout our business, Woolworths said.
Woolworths said Phillips “will build on the foundation laid by [Gill]".
Also, Woolworths announced it has added Leo Burnett, the creative agency headed by Todd Sampson.
“With a new marketing team of Tony and Jess, combined with a new creative agency in the roster in Leo Burnett, I know we will further strengthen our position as Australia’s leading supermarket,” said Tjeerd Jegen, managing director of Australian supermarkets and petro.
Sampson, a regular on ABC TV show The Gruen Transfer, added, “Tjeerd, Jess and Tony have huge ambitions for Woolworth’s and it’s now our job to help bring them to life. I can’t wait to get started.”
Adam Bender covers digital marketing and wearable computing for CMO and is the author of a dystopian novel about surveillance. Follow him on Twitter: @WatchAdam
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
nice article
meripadhai
5 things marketers need to do to get better in buy in when presenting
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
Eko Prasetyo Utomo X
Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...
Yes Machinery
Image intelligence:10 must-see infographics for marketers
A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post
digitech Classes
Lumen CMO strives to make the brand synonymous with anti-ageism