Tony Phillips switches supermarkets to join Woolworths
Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.
The CMO role is a new operational role at Woolworths and is part of a restructure of the marketing division. For the position, Woolworths has chosen Tony Phillips, who spent seven years in various marketing positions at Coles.
Last year, Woolworths named Jess Gill as its head marketer, but the position was not called CMO but rather general manager of marketing.
With the addition of Phillips as CMO, Gill will become director of customer experience. In that role, which is also new for Woolworths, Gill will lead development of Woolworths’ brand strategy, format development including store design and layout, online customer experience and embedding deeper customer insights throughout our business, Woolworths said.
Woolworths said Phillips “will build on the foundation laid by [Gill]".
Also, Woolworths announced it has added Leo Burnett, the creative agency headed by Todd Sampson.
“With a new marketing team of Tony and Jess, combined with a new creative agency in the roster in Leo Burnett, I know we will further strengthen our position as Australia’s leading supermarket,” said Tjeerd Jegen, managing director of Australian supermarkets and petro.
Sampson, a regular on ABC TV show The Gruen Transfer, added, “Tjeerd, Jess and Tony have huge ambitions for Woolworth’s and it’s now our job to help bring them to life. I can’t wait to get started.”
Adam Bender covers digital marketing and wearable computing for CMO and is the author of a dystopian novel about surveillance. Follow him on Twitter: @WatchAdam
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟
Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
okay this a good newsmaybe i gonna try it
kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line
I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...
Nancy Tunick
The personal digital approach that's helping Vision RT ride out the crisis