Woolworths names first CMO

Tony Phillips switches supermarkets to join Woolworths

Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.

The CMO role is a new operational role at Woolworths and is part of a restructure of the marketing division. For the position, Woolworths has chosen Tony Phillips, who spent seven years in various marketing positions at Coles.

Last year, Woolworths named Jess Gill as its head marketer, but the position was not called CMO but rather general manager of marketing.

With the addition of Phillips as CMO, Gill will become director of customer experience. In that role, which is also new for Woolworths, Gill will lead development of Woolworths’ brand strategy, format development including store design and layout, online customer experience and embedding deeper customer insights throughout our business, Woolworths said.

Woolworths said Phillips “will build on the foundation laid by [Gill]".

Also, Woolworths announced it has added Leo Burnett, the creative agency headed by Todd Sampson.

“With a new marketing team of Tony and Jess, combined with a new creative agency in the roster in Leo Burnett, I know we will further strengthen our position as Australia’s leading supermarket,” said Tjeerd Jegen, managing director of Australian supermarkets and petro.

Sampson, a regular on ABC TV show The Gruen Transfer, added, “Tjeerd, Jess and Tony have huge ambitions for Woolworth’s and it’s now our job to help bring them to life. I can’t wait to get started.”

Adam Bender covers digital marketing and wearable computing for CMO and is the author of a dystopian novel about surveillance. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in