Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.
The CMO role is a new operational role at Woolworths and is part of a restructure of the marketing division. For the position, Woolworths has chosen Tony Phillips, who spent seven years in various marketing positions at Coles.
Last year, Woolworths named Jess Gill as its head marketer, but the position was not called CMO but rather general manager of marketing.
With the addition of Phillips as CMO, Gill will become director of customer experience. In that role, which is also new for Woolworths, Gill will lead development of Woolworths’ brand strategy, format development including store design and layout, online customer experience and embedding deeper customer insights throughout our business, Woolworths said.
Woolworths said Phillips “will build on the foundation laid by [Gill]".
Also, Woolworths announced it has added Leo Burnett, the creative agency headed by Todd Sampson.
“With a new marketing team of Tony and Jess, combined with a new creative agency in the roster in Leo Burnett, I know we will further strengthen our position as Australia’s leading supermarket,” said Tjeerd Jegen, managing director of Australian supermarkets and petro.
Sampson, a regular on ABC TV show The Gruen Transfer, added, “Tjeerd, Jess and Tony have huge ambitions for Woolworth’s and it’s now our job to help bring them to life. I can’t wait to get started.”
Adam Bender covers digital marketing and wearable computing for CMO and is the author of a dystopian novel about surveillance. Follow him on Twitter: @WatchAdam
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders