Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
Woolworths has appointed experience marketer, Jess Gill, as its new general manager of marketing across supermarkets nationally.
Gill takes over the position from Kurt Kamp, Woolworth’s group marketing director, who has been acting in the role over recent months following Elizabeth Ryley’s promotion to general manager of customer loyalty.
Gill reports directly to managing director, Tjeerd Jegen.
Gill was most recently at consultancy, Growth Mantra, and was formerly marketing director at Telstra Wholesale, a role she held for six years. Her resume includes 20 years of experience in marketing positions including with Voyages Hotels and Resorts and Macquarie Bank.
Jegen said he had been impressed with the work Gill had already done for Woolworths as head of marketing strategy for consultancy, Growth Mantra.
“Retail marketing is an extremely fast paced, dynamic space that requires a strategic mind, steady hand and cut-through creative flair to reach our customers in a highly competitive environment,” he said.
“Growth Mantra has completed a number of strategic projects for Woolworths over the past two years and has made a measurable impact. One of our biggest focuses right now is marketing, and Jess was the obvious choice to lead the team.”