Stories by Adam Bender

Wondering what comes next after PC and mobile connectivity? Then ponder no longer: The future of the Internet is everything.

Suncorp and Helloworld see their digital strategies as critical to survival in an increasingly data-driven world, according to executives from each company.

Woolworths and eBay announced a delivery pickup service for customers to collect their online eBay purchases at their local supermarket.

Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.

Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.

Telstra has cut the ribbon on a multi-million dollar showcase of its products in the Sydney CBD built expressly for the purpose of winning customers.

Domino’s Pizza has highlighted its create-your-own pizza campaign, Pizza Mogul, as a strong sales driver in its first-half financial year report for 2015.

Mobile marketing startup OtherLevels has revealed plans to expand its presence in Australia after moving its headquarters to San Francisco from Brisbane in 2012.

Forget in-flight iPads; Qantas is about to pilot virtual reality goggles on the heads of its customers.

Virtual reality isn’t just for gamers. The emergence of inexpensive VR headsets such as Oculus Rift has created an opportunity for marketers to build an interactive 3D brand experience that truly engages the consumer’s senses.

The brand and startup partnership by Mondelēz International to drive mobile marketing innovation is already seeing encouraging results, according to Pollenizer CEO, Phil Morle.

TripAdvisor has employed personalisation and gamification techniques to attract and retain visitors to its travel recommendation website, according to the company’s director of partnerships APAC.

Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.

The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.

Brands should seek out influential people on social media rather than try to determine the right social channel, according to the co-founder of Klout.