Digital Marketing
Wondering what comes next after PC and mobile connectivity? Then ponder no longer: The future of the Internet is everything.
Leadership
Suncorp and Helloworld see their digital strategies as critical to survival in an increasingly data-driven world, according to executives from each company.
Digital Marketing
Woolworths and eBay announced a delivery pickup service for customers to collect their online eBay purchases at their local supermarket.
Digital Marketing
Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.
Digital Marketing
Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.
Digital Marketing
Telstra has cut the ribbon on a multi-million dollar showcase of its products in the Sydney CBD built expressly for the purpose of winning customers.
Digital Marketing
Domino’s Pizza has highlighted its create-your-own pizza campaign, Pizza Mogul, as a strong sales driver in its first-half financial year report for 2015.
Digital Marketing
Mobile marketing startup OtherLevels has revealed plans to expand its presence in Australia after moving its headquarters to San Francisco from Brisbane in 2012.
Digital Marketing
Forget in-flight iPads; Qantas is about to pilot virtual reality goggles on the heads of its customers.
Leadership
Virtual reality isn’t just for gamers. The emergence of inexpensive VR headsets such as Oculus Rift has created an opportunity for marketers to build an interactive 3D brand experience that truly engages the consumer’s senses.
Digital Marketing
The brand and startup partnership by Mondelēz International to drive mobile marketing innovation is already seeing encouraging results, according to Pollenizer CEO, Phil Morle.
Digital Marketing
TripAdvisor has employed personalisation and gamification techniques to attract and retain visitors to its travel recommendation website, according to the company’s director of partnerships APAC.
Social Media
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
Digital Marketing
The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.
Social Media
Brands should seek out influential people on social media rather than try to determine the right social channel, according to the co-founder of Klout.
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a ...
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...
Bobbo
Announcing the CMO50 for 2018
Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...
Ludovic Leforestier
Report: Gartner recognises the best adtech players in Magic Quadrant
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect