Australians buying more with their phones, new report finds

One in three Australians bought something on their smartphone in last 12 months, new PayPal research finds

Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.

One in three Australian online shoppers surveyed said they had purchased something via a smartphone in the past 12 months, and 23 per cent said they made a purchase via tablet, the report said.

Mobile commerce was also to be found growing at three times the pace of ecommerce overall, it said.

Globally from 2013 to 2016, the multi-country average compound annual growth rate for mobile commerce is projected at 42 per cent, compared to 13 per cent for overall ecommerce. In Australia, predicted growth of mobile spending between 2013 and 2016 is 204 per cent.

PayPal and Ipsos surveyed 17,500 adults aged 18 and older in Australia and 21 other countries.

The report tracks with recent research by Criteo showing that mobile hit 30 per cent of ecommerce transactions around the world.

Australia has one of the highest penetrations of mobile broadband in the world. Australia came in third place in OECD global rankings for wireless broadband subscriptions per 100 users, with 115 per cent penetration.

Young adults are driving the growth in smartphone commerce, PayPal found. A global average of 59 per cent of smartphone shoppers are 18-34 years old, compared to 44 per cent of total online shoppers.

“We are well and truly entering the mobile-first era,” Emma Hunt, Director of Small Business at PayPal Australia said. “In Australia, one in three PayPal transactions now takes place on a mobile device and globally mobile transactions account for nearly 20 per cent of our total payment volume.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

Read more

Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

Read more

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Latest Podcast

More podcasts

Sign in