OtherLevels returns from abroad, might list on ASX

Australian mobile marketing startup with San Francisco HQ to build global development centre in Brisbane

OtherLevels chairman Brian Mitchell, founder and president Brendan O’Kane, and CEO Ramsey Masri (left to right). Credit: OtherLevels
OtherLevels chairman Brian Mitchell, founder and president Brendan O’Kane, and CEO Ramsey Masri (left to right). Credit: OtherLevels

Mobile marketing startup OtherLevels has revealed plans to expand its presence in Australia after moving its headquarters to San Francisco from Brisbane in 2012.

OtherLevels said it will build a global development centre in Brisbane and potentially list on the ASX in 2015.

Australian enterprise customers of the OtherLevels software-as-a-service (SaaS) mobile marketing platform include Coles and Tatts Group. International customers include Sega and the Intercontinental Hotels Group.

OtherLevels doubled revenue in the last six months of 2014 as more large enterprises chose the platform for mobile marketing campaigns, the startup said. Globally, the OtherLevels platform tracks more than 8 billion messages and data points per month.

The company was born in Brisbane in 2012 but later that year opened a new headquarters in San Francisco. The company opened an office in London in 2013 and Melbourne this year.

Amid all this expansion, OtherLevels maintained a small footprint in Brisbane, and this “will be ramped up over the coming months to reflect the new global development centre", said OtherLevels founder and president Brendan O’Kane.

“Following the appointment of our global CEO Ramsey Masri last year, we have been evaluating the best route to generate breakout growth in 2015,” O’Kane said.

“Australia was a clear choice for us in terms of where we can find the right technical talent to innovate and service our growing international client list, as well as explore options for capital raising.”

Steve Baxter, an early-stage investor who is prominent in the Australian startup scene, said it’s good to see an Australian tech startup follow international success with investment in Australia.

“OtherLevels is proof that high-growth Australian tech firms can work with multinational clients from all over the world,” said Baxter.

“To see a high-growth global business born in Queensland transform how enterprises use mobile to interact with consumers is testament to the potential of our startup eco-system. It is hugely encouraging to see OtherLevels is investing in growing its team and looking to Australia as a potential source to fund future growth.”

OtherLevels has appointed Select Equities to help it consider its capital raising options.

Adam Bender covers telco and enterprise tech issues for Computerworld and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow Computerworld Australia on Twitter: @ComputerworldAU, or take part in the Computerworld conversation on LinkedIn: Computerworld Australia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in