CMOs need to stop running away to cloud-based apps as a way of solving customer engagement, and start doing the hard work of bringing agility and continuous digital innovation into their business to drive more relevant experiences.

Australian organisations are overwhelmingly satisfied with their big data activities, yet are lagging behind international counterparts when it comes to seeing data as a significant source of value, a new report claims.

Apple Pay launches on Monday in the U.S., giving buyers new technology to make in-store and online payments possible with NFC-ready iPhone 6 and iPhone 6 Plus smartphones by simply using Touch ID.

Twitter is adding "dockable" music players to its stream of messages, photos and videos with a new feature called Audio Cards.

Tag and data management vendor, Ensighten, has acquired marketing analytics provider, Anametrix, as it looks to shore up a stronger position in the race to own marketing budgets.

MediaMath has acquired social advertising management tool, Upcast Social, to further build out its digital advertising technology platform for brands and agencies.

Our obsession with all things digital in marketing may come at the cost of early insights into other more exotic concepts, according to Phil Phelan, national strategy director for Australia at SapientNitro.

The leader of Qantas’ new audience data business, Red Planet, has warned against establishing standalone data strategies, saying any data-driven activity must be embedded within commercial context.

Building an ability to adapt to rapidly changing and disruptive digital channels and technologies is a higher priority for Toyota’s CMO than developing specialist expertise.

The brand power of YouTube was in full force at Sydney's Hodern Pavilion as more than 800 marketing and advertising industry personalities clocked in to hear about the digital video company's latest 'preferred brand' offering. Here, we present some of the pictorial highlights from the night

Every listed company should have a marketer on their board supporting the CEO, according to Tony Stuart, CEO of the National Roads and Motorists' Association (NRMA).

Location intelligence and programmatics vendor, AdNear, has secured US$19 million from Telstra and Global Brain to expand its presence across Asia-Pacific.

Arts Centre Melbourne is trialling beacon technology during the Melbourne Festival to alert visitors to food and beverage offers from its venue.

Renault is in the midst of a global roll-out of Salesforce to be completed by March 2015, the automotive's digital and CRM manager revealed at Salesforce's flagship conference in San Francisco.

Westpac has partnered with data and analytics platform provider, Teradata, to tap into a new seam of big data within the organisation and further its customer engagement strategy.

Telstra’s chief executive has flagged customer advocacy as the group’s highest strategic priority and highlighted a range of initiatives driven in the name of personalising services during its annual general meeting.

Ad and media management technology provider, MediaMath, has appointed programmatic advertising industry notable, Stuart Bartram, as its first Australian country manager to ramp up its regional presence and customer base.

CommBank’s former head of social media strategy, Niki Epstein, has turned up as the new head of social strategy at NBN Co, the wholesale company overseeing the rollout of Australia’s National Broadband Network.

The knock against Salesforce.com has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete Cloud service.

Chartered Accountants Australia and New Zealand (formerly Institute of Chartered Accountants) has confirmed it has appointed former News Corp head of strategy and research, Julie Gillam, as its head of marketing and strategy following the departure of Tina Fisher.