MediaMath taps Rubicon Project chief as new Aussie leader

Appointment follows the data management platform technology vendor's decision to open a Sydney office in July

Stuart Bartram
Stuart Bartram

Ad and media management technology provider, MediaMath, has appointed programmatic advertising industry notable, Stuart Bartram, as its first Australian country manager to ramp up its regional presence and customer base.

Bartram was most recently the managing director for Asia-Pacific at Rubicon Project, an online advertising technology business, and has also worked for Salesforce, LinkedIn, Google and DoubleClick.

In his new role with MediaMath, he will report directly to co-founder and global chief revenue officer, Eric Wasserman, and is responsible for growing the vendor’s regional presence as well as building stronger customer relationships.

The appointment comes three months after MediaMath opened a dedicated Australian office in Sydney using several staff from local advertising technology consultancy, Kinected. The pair had previously worked together for two-and-a-half years and formalised their alliance in in July.

In a statement, Wasserman said Bartram’s background in the programmatic advertising space was key to his appointment.

“Stuart is an early pioneer in programmatic – having launched DoubleClick’s AdExchange for Google in 2008 – and his far-reaching industry expertise and wealth of knowledge will be invaluable to our clients in Australia, New Zealand, and beyond,” Wasserman stated.

According to Bartram, it’s an exciting time to join MediaMath.

“MediaMath has established itself as a leader in programmatic marketing and I’m delighted to join its growing global team as more and more marketers leverage their technology to achieve their business objectives,” he commented. “I look forward to accelerating our growth in the region.”

MediaMath’s rapid global expansion program has been made possible thanks to a US$175 million injection of capital in June. The vendor also recently opened offices in Singapore and Japan.

Founded in 2007, MediaMath’s flagship product is its TerminalOne Marketing Operating System, a demand-side platform (DSP) for digital marketers that delivers real-time bidding and optimisation of media properties, cross-channel campaign automation and data management.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...

Anita K.Gold

Live webinar from CMO: Creating memorable customer experiences: The who, what and how

Read more

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in