MediaMath taps Rubicon Project chief as new Aussie leader

Appointment follows the data management platform technology vendor's decision to open a Sydney office in July

Stuart Bartram
Stuart Bartram

Ad and media management technology provider, MediaMath, has appointed programmatic advertising industry notable, Stuart Bartram, as its first Australian country manager to ramp up its regional presence and customer base.

Bartram was most recently the managing director for Asia-Pacific at Rubicon Project, an online advertising technology business, and has also worked for Salesforce, LinkedIn, Google and DoubleClick.

In his new role with MediaMath, he will report directly to co-founder and global chief revenue officer, Eric Wasserman, and is responsible for growing the vendor’s regional presence as well as building stronger customer relationships.

The appointment comes three months after MediaMath opened a dedicated Australian office in Sydney using several staff from local advertising technology consultancy, Kinected. The pair had previously worked together for two-and-a-half years and formalised their alliance in in July.

In a statement, Wasserman said Bartram’s background in the programmatic advertising space was key to his appointment.

“Stuart is an early pioneer in programmatic – having launched DoubleClick’s AdExchange for Google in 2008 – and his far-reaching industry expertise and wealth of knowledge will be invaluable to our clients in Australia, New Zealand, and beyond,” Wasserman stated.

According to Bartram, it’s an exciting time to join MediaMath.

“MediaMath has established itself as a leader in programmatic marketing and I’m delighted to join its growing global team as more and more marketers leverage their technology to achieve their business objectives,” he commented. “I look forward to accelerating our growth in the region.”

MediaMath’s rapid global expansion program has been made possible thanks to a US$175 million injection of capital in June. The vendor also recently opened offices in Singapore and Japan.

Founded in 2007, MediaMath’s flagship product is its TerminalOne Marketing Operating System, a demand-side platform (DSP) for digital marketers that delivers real-time bidding and optimisation of media properties, cross-channel campaign automation and data management.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in