Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.

Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.

MediaMath has made its second acquisition in a month, purchasing startup ad tech player, Rare Crowds, to extend its programmatic ad capabilities for brands.

Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.

Qantas has partnered with publishing group, Sound Alliance, to launch a digital content offering aimed at young travellers.

Noted business strategist and former global head of marketing and strategy for Lend Lease, Mark Gell, has become the first chief operations officer at Australian short-term commercial space startup, Popup Brands.

The functional silos persisting within marketing teams, as well as data disconnect between marketing, IT and customer support, are inhibiting a CMO’s ability to leverage social effectively for competitive advantage.

Apple’s Phil Schiller has again topped Forbes’ list of the world’s 50 most influential CMOs for the third year in a row.

The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.

Qantas has taken the wrappers off an emotionally led brand campaign aimed at cementing its role in bringing Australians back home to their loved ones.

A new social media monitoring tool created at the University of Queensland is aiming to help marketing and PR professionals better track relevant stories related to their brand or area of interest as they unfold.

Less than one in five marketers has fully integrated and aligned mobile marketing to their overarching marketing strategy, even as more invest in mobile programs and engagement, according to a new CMO Council report.

A farmer, fitness icon and tourism leader were all honoured at this year's Australian Marketing Institute Awards, held at Sydney's Sheraton on the Park Hotel on October 23. Here we present pictorial highlights from the evening.

Organisations across Australia are increasingly appointing dedicated heads of customer engagement as a way of systematising and focusing their corporate efforts around the customer. Here, we ask four heads of customer experience to share who their closest peer in the organisation today are and why.

Fifty marketing professionals descended on Paspaley's Sydney store in Martin Place to celebrate the launch of ADMA's new CxO Club. The club's foundation partners are Qantas Loyalty, Forbes and Forrester. Supporting partners are Appelles Apothecary & Lab, Jawbone, Paspaley and Pommery Champagne.

National Australia Bank (NAB) is rolling out a portal called NAB View for its 4,500 business bankers which brings together information from 12 million customer accounts.

A new global report into the data-driven practices of marketing and advertising industry professionals has found data is becoming vitally important to effectiveness and customer engagement, and is gaining investment dollars as a result.

The new Levi's Stadium, home of the San Francisco 49ers, is deploying new wireless beacon technology to help fans use a special stadium navigation app on their smartphones and other devices.

Customer loyalty programs and the data opportunities they present are taking centre stage at the Super Retail Group as the organisation looks to drive more personalised engagement across its brand portfolio.

European headquartered marketing agency, Publicis Groupe, has acquired marketing consultancy and omni-channel technology group, Sapient, for US$3.7 billion as it seeks to lead the converging marketing, commerce and technology space.