Twitter Audio Cards let you play tunes while browsing

Users can listen to music, podcasts and other content directly in their timeline

Twitter's Audio Cards let users tweet songs in enhanced music players.
Twitter's Audio Cards let users tweet songs in enhanced music players.

Twitter is adding "dockable" music players to its stream of messages, photos and videos with a new feature called Audio Cards.

Available on iOS and Android devices, Audio Cards can play music, podcasts or other audio content directly from the Twitter timeline when a song is clicked.

Users have been able to embed music before, but Audio Cards allow them to listen to the song while browsing.

"Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app," product manager Richard Slatter wrote on the company's blog.

Twitter has partnered with streaming service SoundCloud to play content on Audio Cards. Slatter gave the example of DJ David Guetta tweeting a song, which appears as a large player containing promotional artwork, a timeline for the song, comments and links to other music.

Twitter also announced that content by select iTunes artists will also appear in Audio Cards, allowing users to preview music that has not been released yet. U.S. rock band Foo Fighters gave fans a taste from their new album "Sonic Highways" by tweeting their song "Something From Nothing."

The iTunes player in Twitter plays the whole song, unlike the preview on iTunes Store itself, which plays less than 2 minutes of it.

Twitter said it is still testing Audio Cards, and plans to open it up to more partners and creators. The feature follows other Twitter Cards that allow users to add more content to their tweets such as in-stream videos.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in