Chartered Accountants Australia and New Zealand (formerly Institute of Chartered Accountants) has confirmed it has appointed former News Corp head of strategy and research, Julie Gillam, as its head of marketing and strategy following the departure of Tina Fisher.
Fisher (pictured), who was Chartered Accountant's general manager of sales and marketing, has swapped the professional association for hotel management and has been appointed general manager at the Crowne Plaza Canberra. She spent four years the professional association and was responsible for brand and marketing strategy, sales, digital and design, careers and member marketing and customer service.
Fisher built her marketing credentials in the hospitality sector and was formerly the director of marketing for Accor Hospitality Australia for two-and-a-half years, responsible for aligning local business with global brand strategy. Her 25-year career also includes marketing stints with Southern Sun Hotels in Africa, as well as hotel and resorts firm, Wyndham Worldwide.
The role at Crowne Plaza, which commenced on 15 September, is returning to familiar ground for Fisher, who oversaw the brand during her 10 years with Southern Sun Hotels. She replaces Matt Anderson, who took up the general manager’s post at Crowne Plaza Newcastle in February.
“I look forward to leading the hotel team in delivering the same excellence in service and facilities for which Crowne Plaza Canberra is renowned, and encouraging locals and visitors to experience our first-class offerings,” Fisher said in a statement.
A spokesperson for Chartered Accountants Australia and New Zealand told CMO Fisher has already been replaced at the organisation by new general manager of brand, marketing and communications, Julie Gillam, with strategy being absorbed into the role.
Gillam had been with News Corp for six years, and headed up strategy and research for News Limited for the past two years. She was previously marketing director at the media giant, and also spent three years with SBS television as marketing manager.
CMO has requested comment from News Corp on Gillam's replacement.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia