Chartered Accountants appoints News Corp strategist as marketing head

Appointment follows the departure of former marketing and strategy head, Tina Fisher, who has taken a general management role in the hotel industry

Tina Fisher
Tina Fisher

Chartered Accountants Australia and New Zealand (formerly Institute of Chartered Accountants) has confirmed it has appointed former News Corp head of strategy and research, Julie Gillam, as its head of marketing and strategy following the departure of Tina Fisher.

Fisher (pictured), who was Chartered Accountant's general manager of sales and marketing, has swapped the professional association for hotel management and has been appointed general manager at the Crowne Plaza Canberra. She spent four years the professional association and was responsible for brand and marketing strategy, sales, digital and design, careers and member marketing and customer service.

Fisher built her marketing credentials in the hospitality sector and was formerly the director of marketing for Accor Hospitality Australia for two-and-a-half years, responsible for aligning local business with global brand strategy. Her 25-year career also includes marketing stints with Southern Sun Hotels in Africa, as well as hotel and resorts firm, Wyndham Worldwide.

The role at Crowne Plaza, which commenced on 15 September, is returning to familiar ground for Fisher, who oversaw the brand during her 10 years with Southern Sun Hotels. She replaces Matt Anderson, who took up the general manager’s post at Crowne Plaza Newcastle in February.

“I look forward to leading the hotel team in delivering the same excellence in service and facilities for which Crowne Plaza Canberra is renowned, and encouraging locals and visitors to experience our first-class offerings,” Fisher said in a statement.

A spokesperson for Chartered Accountants Australia and New Zealand told CMO Fisher has already been replaced at the organisation by new general manager of brand, marketing and communications, Julie Gillam, with strategy being absorbed into the role.

Gillam had been with News Corp for six years, and headed up strategy and research for News Limited for the past two years. She was previously marketing director at the media giant, and also spent three years with SBS television as marketing manager.

CMO has requested comment from News Corp on Gillam's replacement.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in