Appointment follows the departure of former marketing and strategy head, Tina Fisher, who has taken a general management role in the hotel industry
Chartered Accountants Australia and New Zealand (formerly Institute of Chartered Accountants) has confirmed it has appointed former News Corp head of strategy and research, Julie Gillam, as its head of marketing and strategy following the departure of Tina Fisher.
Fisher (pictured), who was Chartered Accountant's general manager of sales and marketing, has swapped the professional association for hotel management and has been appointed general manager at the Crowne Plaza Canberra. She spent four years the professional association and was responsible for brand and marketing strategy, sales, digital and design, careers and member marketing and customer service.
Fisher built her marketing credentials in the hospitality sector and was formerly the director of marketing for Accor Hospitality Australia for two-and-a-half years, responsible for aligning local business with global brand strategy. Her 25-year career also includes marketing stints with Southern Sun Hotels in Africa, as well as hotel and resorts firm, Wyndham Worldwide.
The role at Crowne Plaza, which commenced on 15 September, is returning to familiar ground for Fisher, who oversaw the brand during her 10 years with Southern Sun Hotels. She replaces Matt Anderson, who took up the general manager’s post at Crowne Plaza Newcastle in February.
“I look forward to leading the hotel team in delivering the same excellence in service and facilities for which Crowne Plaza Canberra is renowned, and encouraging locals and visitors to experience our first-class offerings,” Fisher said in a statement.
A spokesperson for Chartered Accountants Australia and New Zealand told CMO Fisher has already been replaced at the organisation by new general manager of brand, marketing and communications, Julie Gillam, with strategy being absorbed into the role.
Gillam had been with News Corp for six years, and headed up strategy and research for News Limited for the past two years. She was previously marketing director at the media giant, and also spent three years with SBS television as marketing manager.
CMO has requested comment from News Corp on Gillam's replacement.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight